Through the Cardlytics platform, retailers nationwide are able to present consumers with relevant messages and offers based on consumers’ actual buying behavior. Cardlytics, a pioneer of Transaction-Driven Marketing, released aggregated advertiser performance results at the NRF Big Show. The 2011 results spanned across multiple retail categories. The results demonstrate Cardlytics’ ability to drive large increases…
Is Groupon Right for Your Business?
A growing debate continues as to whether Groupon, and other daily deal sites like Living Socialare good for businesses or are they a quick-fix marketing solution in a sluggish economy yielding short-lived, expensive, false hope. While the jury is still out, there is no debating that the daily deal phenomenon continues to grow in popularity.…
Couche-Tard’s Digital Signage Network Adds Bluetooth Connectivity
In 2011, some 1,400 Mac’s/Couche-Tard convenience stores in Canada are set to be connected by a digital signage network that includes bluetooth enabled technology, operated under a new partnership between Toronto-based iSIGN Media Solutions and Pinpoint Media Group, Mediacaster Magazine reported. Using iSIGN’s patent pending interactive advertising solution is expected to expand the advertising content…
Chevron Launches We Agree Campaign
Chevron Corp. has launched a new global advertising campaign titled “We Agree,” but a hoax group is attempting to ruin the company’s thunder. The campaign by Chevron highlights the common ground Chevron shares with people around the world on key energy issues. It also describes the actions the company takes in producing energy responsibly and…
Convenience TV To Roll Out At 75 More Stores
Convenience TV Inc. has signed an Memorandum of Understanding with Black Hat Distributing Co. LLC to have them sign 75 additional locations in Greater Los Angeles. If successful, adding these additional 75 installations will bring the total number of locations to 103 in the Los Angeles area. “We have projected that 100 or more locations…
BP’s ampm Debuts New Proprietary Brand
BP’s ampm convenience store brand has long used the tagline “Too Much Good Stuff” in its advertising. Now ampm is driving the point home with the debut of its new in-store brand, Good Stuff by ampm. Two new competitively priced products, bottled water and candy, were the first items to sport the Good Stuff by…
Preparing for the Fountain Wars
McDonald’s is preparing an aggressive summer promotion targeting core c-store customers. Another month, another challenge for convenience store operators. Where is the legendary Charles Atlas when the big bad bully tries to kick sand in our collective faces? As I’m sure you’ve heard by now this summer’s bully is, once again, McDonald’s. The hamburger chain…
White Castle To Be Featured Sunday On “Undercover Boss”
White Castle is participating in the upcoming episode of the CBS show Undercover Boss. Dave Rife, White Castle family member and owner is scheduled to appear this Sunday, Feb. 28 at 9:00 pm EST. The one-hour program is devoted to White Castle with Dave visiting restaurants, a bakery and a White Castle Distributing plant where…
Tailgating Treats
This fall—from Sept. 1 through Oct. 31—an exciting Milwaukee’s Best promotion is giving one lucky guy the chance to win “the mother of all tailgating trucks.” Exciting POS materials feature tailgate truck visuals and messaging on how beer drinkers can enter for the chance to win the tailgate truck. Men love great beer and tailgating…