Think the U.S. leads the world in beer consumption? Think again. Though America has a larger population than beer-drinking countries like Germany or Britain, the winner in this year’s beer sales sweepstakes is a brew many Americans have probably never heard of: A Chinese beer named Snow. “SAB-Miller was going to roll Snow beer into…
Top 10 Beer Brands by Sales
TOP 10 BEER BRANDS Dollar Sales Case Sales Average Case Price Bud Light $3,823,988,000 196,964,800 $19.41 Budweiser $1,665,968,000 86,153,840 $19.34 Miller Lite $1,058,876,000 54,739,080 $19.34 Coors Light $1,032,452,000 53,347,550 $19.35 Natural Light $731,114,600 53,353,600 $13.70 Busch Light $425,441,900 31,412,000 $13.54 Busch $420,969,600 30,295,220 $13.90 Miller High Life $283,124,300 19,965,860 $14.18 Michelob Ultra Light $244,068,600 10,588,680…
Important changes
Newcastle Brown Ale, one of America’s fastest growing imported beers, has a redesigned label and packaging materials. The eye-catching design makes the product easier to recognize on the shelf while telling some of the great stories that surround the beer. By making the iconic blue star bigger, the brand name easier to readand de-emphasizing…
Tis the Season
The holiday season is a busy time of year, filled with joyful music and celebrations with friends and family. Beer plays an important role in a variety of holiday celebrations, including family gatherings, work festivities and bar nights. The Holiday 2005 promotion includes colorful point-of-sales (POS), which showcases the Miller Lite branded wreath. This signage…