Anheuser-Busch InBev is acquiring the rest of Mexican brewer Grupo Modelo, the maker of Corona beer, in a deal valued at $20.1 billion, BusinessWeek reported. A-B InBev, which already owns a 50% stake in Modelo, plans to purchase the remaining stock for $9.15 per share. Under the terms of the deal, Grupo Modelo—which brews and…
Lime-A-Rita
Margaritas are getting a fresh twist this summer with the national launch of Bud Light Lime Lime-a-Rita, the latest addition to the growing Bud Light portfolio. Blending the flavor of an authentic margarita with a refreshing splash of Bud Light Lime, Lime-a-Rita is an 8% ABV (a 6% ABV version is available in Maine, Mississippi,…
Summer Ale
Newcastle Brown Ale has released its limited edition Summer Ale. The beer is a light, golden ale with a citrus scent. It is brewed with Optic malts and Styrian Golding and Challenger hops, and is 4.4% alcohol with 26 international bittering units. Summer Ale will be available from May through July 2012 in 6-packs and…
Newcastle Launches No Bollocks Campaign
“Newcastle Brown Ale is looking to provide consumers with a refreshing dose of honesty,” says brand director for Newcastle. Newcastle Brown Ale delivers ‘win-win’ offer for trial purchase of the leading imported ale through unique summer promotion Following the debut of its new No Bollocks national advertising campaign, Newcastle, a leading imported ale in the…
Budweiser Bottle Gets a Red, White and Blue Makeover to Support the Troops
For the first time in many years, the iconic Budweiser bottle will see a major makeover–special red, white and blue packaging for a limited window this summer. The new design comes in advance of a summer initiative in which the brand will contribute a portion of all sales from May 20–July 7 to help raise…
Alcoholic Light Tea and Lemonade
Just in time for summer, Michelob ULTRA has introduced ULTRA 19th Hole Light Tea & Lemonade, an iced tea and lemonade-flavored alcohol beverage inspired by the golf course classic. Available nationwide for a limited time, ULTRA 19th Hole is a lighter alternative to traditional flavored malt beverages that is perfectly suited for an afternoon pool…
Recall On Bottled Mexican Beers
A defect detected in 12-ounce brown bottles for six packs and 12 Packs of Carta Blanca and Dos Equis Ambar as well as “Beers of Mexico” and “Best of Mexico” pack types leads to voluntary recall. HEINEKEN USA has announced a voluntary recall of several products and packages in specific states due to a defect…
Heineken Honors Crescent Crown Distributing with Red Star Award for Business Performance
HEINEKEN USA announced that Crescent Crown Distributing of Surprise, Ariz., has received the organization’s Red Star Award for its efforts in driving the success of the HEINEKEN USA portfolio at the company’s annual National Distributor Conference in Atlanta, Ga. last week. Crescent Crown was honored for its execution that crossed portfolio lines and results that…
Dos Equis Commemorates 150 Years Of Celebrating Cinco de Mayo
Just in time for the Cinco celebrations, Dos Equis is introducing its popular Beers of Mexico variety pack. Dos Equis, the fastest growing premium Mexican beer in the U.S., is rolling out the successful Lost Art of Celebrating Cinco spring retail program with substantially increased media investment and more engaging support to offer consumers memorable…
Beer Bounces Back
It’s always nice when a general statistical look at an industry can be confirmed locally, and that is the case with convenience store beer sales as 2011 closes. The Beer Institute confirms that the convenience channel is one of the most important for beer. The category accounts for 30% of total U.S. industry volume. A…