Johnson brings more than 20 years of marketing and business development experience to Heineken USA’s Regional Marketing team. Heineken USA has appointed Darrell Johnson as senior director, regional marketing. In his new role, Johnson will report to Kheri Tillman, vice president of trade marketing and sales strategy, and will be responsible for leading the regional…
Cheerwine Partners With Pepsi Beverage Co.
Brand doubles its availability by expanding with the Pepsi Beverages Co. into Florida, Atlanta and Memphis. Legendary southern soft drink Cheerwine has taken a game changing leap forward in its quest to become available nationally, doubling its market size by partnering with Pepsi Beverages Co. (PBC) to expand distribution in Florida, Atlanta and Memphis. The…
Heineken USA Names New Senior Brand Director
Osminkina brings global marketing and new brand/business development experience to marketing team. Heineken USA has appointed Olga Osminkina to the position of senior brand director, Heineken Lager. In her new role, Osminkina will report to Laurent Theodore, vice president of marketing for Heineken and will be responsible for the overall strategy and sustained development of…
Holiday Cheer Beer Promotion
Heineken has unveiled its ‘Spread Your Holiday Cheer’ retail program in plenty of time for c-stores to plan for big 2011 holiday sales. The program runs through December and includes channel specific offers and incentives (where legal) to encourage consumers to enjoy Heineken and Heineken Light, while increasing retailer profitability during the year’s most critical…
Pumpkin Wheat Beer
Just in time for fall, Shock Top Belgian White is launching Shock Top Pumpkin Wheat, the brand’s first seasonal offering, as well as a Shock Top Variety Pack, the brand’s first sampler pack that will also highlight Shock Top Raspberry Wheat, which launched earlier in the year. Available through January 2012, Shock Top Pumpkin Wheat…
Jalepeño Flavored Meat Snacks
Uncle Larry’s started with two fresh homemade lemonade stands and a premium beer stand at a Fargo-Moorhead Redhawks minor league baseball ballpark. Its customers were seeking an alternative to the traditional ballpark snacks and, in response, the company created its special Uncle Larry’s Beef Shtix blend with the vivid taste of jalepeño. Today, its products…
Personalized Beer
With Autumn’s cooler weather, adult consumers’ tastes shift to richer, more full-flavored beers. This fall, Newcastle Brown Ale offers discerning beer drinkers everywhere the taste they are looking for through Newcastle’s ‘Your Beer. Your Gear’ fall retail program. ‘Your Beer. Your Gear.’ encourages adult shoppers to enjoy the lightly hopped, less bitter taste of Newcastle…
Tallboy Cans
Narragansett Beer has released 24-ounce Tallboy cans for the first time in the brew’s 120-year history. Due to increasing customer demand for easily-transportable, single-serving cans, Narragansett Lager 24-ounce Tallboys are available throughout New England for a suggested retail price of $1.59-$1.95. While larger cans, such as the 24-ounce offering, are common for inexpensive and low-quality…
CJ Crunk Grows Distribution
Gila Brew Co. LLC’s CJ Crunk, a premium-flavored malt beverage, is expanding distribution to include more U.S. states due to high consumer demand since its return to market two months ago with brand new adult-packaging and refreshing flavors. Distribution now includes Florida (Brown Distributing Co. Inc.), Illinois (Town & Country Distributors, Chicago Beverage Systems, and…
Crunk Juce is Back
Gila Brew Co. LLC announces the re-launch of CJ Crunk Juce, a premium line of malt beverages. “CJ” has a distinctly engaging taste and is currently available in many states with rapidly expanding distribution. Great taste and tasteful adult packaging differentiate CJ from its competition. The beverage is being marketed under the new slogan “TASTE,…