Chain gives away the first of 13 cars to customers, employees and the local community. ALON Brands, which markets ALON motor fuel products at 900 locations and is the largest licensee of 7-Eleven in the U.S., is stepping up its effort to give customers the best experience possible, and that means clean stores and friendly…
Alon Brands Supports Military Recovery Funds
John West, vice president of marketing, said Alon Brands is “honored” to support military family members in a new community project. Alon Brands, Dallas-based supplier and marketer of fuels and the largest licensee of 7-Eleven in North America, announced its support of the new Marine Recovery Fund (MRF). MRF aims to support both service personnel and…
Alon Brands Announces New Trade Name
New marketplace identity positions Alon Brands for the next generation. Alon Brands, the Dallas-based supplier and marketer of fuels and the largest licensee of 7-Eleven in the U.S., is changing the company’s trade name and associated brand mark from FINA to ALON. In a process that will occur during the next 10 months, the company…
Renewed Optimism for Smokeless tobacco and tobacco chewing products
The simple truth is that no one is certain what the Food and Drug Administration (FDA) will come up with next now that it has been given de facto control of the tobacco industry. But between bureaucratic control freaks, national, state and local taxes, and even the whispered fear of retailer liability concerns ahead, many…
Energy Efficiency Pays Off
Savvy convenience store chains are leading the charge toward more energy efficient store equipment that both respects the environment and lowers operating costs, using everything from LED lighting and state-of-the-art cooler doors to Leadership in Energy and Environmental Design (LEED) buildings and clean fleet initiatives to do so. One stellar example of this trend comes…
New Products, Fuel Dispensed Beverages
The cold frozen dispensed category is undergoing some major changes these days, with many c-stores adding milkshakes and even energy slushees to their offerings. The additions continue to make the cold and frozen dispensed category one of the hottest in the convenience store industry. “We’ve had great success with using energy drinks like Monster, Rock…