A new digital badge could help increase sales, improve the execution of in-store promotions and raise awareness of your brand. Seems like you just might need some ’stinkin’ badges’ after all. Picture this: It’s Super Bowl weekend and an adult customer comes to the register with a sixpack of Bud Light. He places the package…

The hot dispensed beverage category represents 32.8% of all food sales in the convenience channel

Forget TV. Radio shmadio. Billboards? Puh-lease. Why not advertise where you know consumers have their eyes and ears trained: their cell phones. Imagine having the power to send advertising messages directly to devices in the palms and pants pockets of your best customers. Well, now you do. Services from marketing vendors like Textalert.com (www.textalert.com) enable…

7-Eleven adds to trend of selling wristbands to support worthy causes. Following the enormous success of the “LIVESTRONG” bracelet from cancer survivor and champion bicyclist Lance Armstrong, 7-Eleven Inc. (Dallas, TX) has launched its own wristband for another noble cause—supporting U.S. troops. 7-Eleven is helping customers support American troops and the United Service Organizations (USO)…