As John Matthews sees it, a store languishing in mediocrity is a store that has become wallpaper in the halls of retail. "Generally, when starting a business, it’s easy to get people excited when its new and fresh," said Matthews, founder of Chicago-based retail marketing firm Gray Cat Enterprises. "After a few years, though,…
Small Booths, Big Ideas
Sure, there were mammoth setups at the NACS show at McCormick Place in Chicago last month. Some, like the energy drink makers whose legions of gorgeous gals were sporting free samples, boasted booths worthy of their own postal code. Likewise with the Dresser Wayne and Gilbarco Veeder-Root displays, whose setups offered a cornucopia of innovative…
Hide ‘em or Flaunt ‘em?
Wisconsin architectural historian Jim Draeger figures two schools of thought exist in American towns where gas stations or c-stores are introduced. He calls these schools the “hide ‘em or flaunt ‘em approaches.” In the “hide ‘em” school, town planners want gas stations or c-stores to adopt architectural flavors that reflect the community’s subjective tastes. Colors,…
To Boost Sales: Add Helium
Somewhere around elevation 16,000 feet, Kent Couch might have been wondering if he’d bump into the tip of the bar graph charting the rise in credit card interchange fees. Or maybe he was just too busy enjoying the view. “It’s just a beautiful way to see Oregon,” said Couch, 48, a two-time cluster-balloon flyer…
Shell Games
Maybe there’s still a bit of debate on the medical merits of catharsis, but Bobak Bakhtiari could be the man to put the issue to rest. "Does it further ignite aggression?" asked Bakhtiari, a former counselor at a California psychiatric facility who now runs Tanforan Shell, his family’s convenience store and carwash in San Bruno,…
Alaskan Energy Crisis Solved
Faced with almost six weeks of daylight when the summer solstice hit their town on June 20, residents in Barrow, Alaska, were finally provided an answer to their age-old question: How do you make it through a 1,992-hour day? In honor of the summer solstice, the makers of Jolt Energy drink airlifted 370 cases of…
Faith-Fueled and Furious
At a jail in Valparaiso, Ind., there’s a rebel musician who’s probably wishing he’d sung just a little bit louder. At a church in San Francisco, there’s a holy man wishing he and his flock had prayed just a little bit harder. And in a backwater town just outside Kansas City, Mo., there’s a new…
Changing the Channel
Maybe it’s all headed toward a day of total convergence, when the lines separating one industry from the next will be irreversibly blurred. Consider the freewheeling dynamics of retailing in the past few years: McDonald’s has been offering DVD rentals by way of in-store kiosks. Blockbuster stores have begun offering c-store fare such as fountain…
What’s in a Name?
The question Jim Dodrill grappled with last summer: What’s in a name? A partner at Pennsylvania-based LMA Architects, Dodrill had been approached by Consumers Petroleum of Trumbull, Conn. to help create a corporate brand for the company’s dozen or more convenience stores in Connecticut. Consumers Petroleum had acquired a handful of existing convenience stores in…
Dispelling Myths About Bottled Waters
The bottled water industry has recently come under attack by critics who say they are concerned about the quantity of water bottles going to our landfills and the energy used transporting them to market. But, Kim Jeffery, president and CEO of Nestle Waters North America Inc., said those who propose bans on bottled water don’t…
