Marfood USA is proud to announce the revived and refocused Pemmican Brand. New packaging. New product. New promotions. And most importantly, a new passion for returning to the traditions that built the Beef Jerky category. You know what we’ve done so far in 2010, now join us at NACS booth #4127 to see where…
Elevating Snack Sales
The weak economy has not taken much of a bite out of meat snack sales. Americans are loathe to sacrifice edible indulgences, even in times of financial crisis. All three NACS snacks categories—salty, packaged sweet and alternative—showed increases in average sales per store from 2008 to 2009, and showed gross-margin percentage and average gross-margin-dollar-per-store gains.…
Man Cave Sweepstakes Begins
Jack Link’s Beef Jerky has announced its Wild Side Man Cave sweepstakes and promotion, underway now. Using the unique code found of specially marked Jack Link’s packages, brand enthusiasts can explore the elusive Sasquatch’s “man cave” online and register for a chance to win a Wild Side Man Cave of their own. As no true…
Feed Your Wild Side
Jack Link’s Beef Jerky offers the Sasquatch Big Stick, a larger-than-life meat snack stick, measuring a full 16 inches in length. With a direct connection to Jack Link’s iconic Messin’ With Sasquatch marketing campaign, teens and young adults can now find Sasquatch Big Sticks in stores nationwide. Flavors include Happy (mild) and Angry (original). Beginning…
Pemmican Donates Jerky
Marfood USA Inc. has donated more than $25,000 in Pemmican Beef Jerky to Feeding America member, Gleaners Community Food Bank in Taylor, Mich. On April 1, to launch the new www.pemmican.com Web site Marfood USA gave away a free bag of Pemmican Beef Jerky every minute to consumers and donated five bags per minute to…
Pemmican Offering Free Beef Jerky
Marfood USA, recently purchased Pemmican Brand Beef Jerky, and today the company is officially launching the new Pemmican Web site by giving away a free bag of Pemmican Beef Jerky for every minute-the entire day. Simply go to www.pemmican.com anytime April 1 to enter for a chance to win. Visitors to the Web site…
Pemmican To Give Away Free Beef Jerky
Taylor, Mich.-based Marfood USA Inc. plans to launch its new Pemmican Web site on April 1 by giving away a free bag of Pemmican Beef Jerky every minute of the day. Consumers must visit www.pemmican.com on April 1 between 12:01am and 11:59pm to register for a chance to win. “We purposely chose April fool’s to…
New Beef Jerky
Matador by Jack Link’s expands its meat snack line with the introduction of new Matador beef jerky. Available nationwide in four flavors—Sizzling Sweet, Smokin’ BBQ, Original and Teriyaki—new Matador beef jerky combines a bold taste with a tender bite to deliver a satisfying new snacking experience. Jack Link’s launched the Matador brand in spring 2009…
Meaty Sales in the Snack Aisle
TOP PERFORMERS Jack Link’s Beef Jerky Slim Jim (ConAgra) Old Wisconsin Sausage HONORABLE MENTIONS Old Trapper Smoked Products World Kitchens Oberto Sausage Flavored products from hot and spicy to teriyaki and smoked are driving the meat snacks category as customers look for new varieties of their favorite snacks. Stick sales are reportedly up, and as…
Strong Outlook for Meat Snacks
Meat snacks—beef jerky, meat sticks, pork rinds and more—are right at home at U.S. convenience stores. And, despite the rough economy and some sales slippage, new products and popular brands continue to excite customers. Paul Lyons, president and owner of Up North Jerky in Troy, Mich., and a partner, with Sam Kassem and Mike Abdullah,…