Voters in Oklahoma would be given the option to decide whether eligible grocery stores could sell wine, according to a proposed signature petition drive filed Tuesday seeking to change the state constitution. Backers hope to gather enough signatures to get the proposed state question on the Nov. 6 ballot. The group Oklahomans for Modern Laws…

It’s always nice when a general statistical look at an industry can be confirmed locally, and that is the case with convenience store beer sales as 2011 closes. The Beer Institute confirms that the convenience channel is one of the most important for beer. The category accounts for 30% of total U.S. industry volume. A…

Just in time for the Cinco celebrations, Dos Equis is introducing its popular Beers of Mexico variety pack. Dos Equis, the fastest growing premium Mexican beer in the U.S., is rolling out the successful Lost Art of Celebrating Cinco spring retail program with substantially increased media investment and more engaging support to offer consumers memorable…

Heineken, the top selling European import beer in the U.S., is stepping up game day entertainment for football fans with a retail program that offers adult consumers the chance to win Heineken’s Ultimate Viewing Party experience in Las Vegas. Heineken’s Viewing Party provides retailers with an engaging program to drive shopper mindsets- and purchases- to…

Dos Equis, a premium Mexican beer brand in the U.S., has introduced a refreshed look for its primary (bottles and cans) and secondary (outer pack) packaging designs on both Dos Equis Lager and Dos Equis Ambar. The primary packaging design includes an updated typeface of the iconic “XX” and rays on the front label to…

Heineken has unveiled its ‘Spread Your Holiday Cheer’ retail program in plenty of time for c-stores to plan for big 2011 holiday sales. The program runs through December and includes channel specific offers and incentives (where legal) to encourage consumers to enjoy Heineken and Heineken Light, while increasing retailer profitability during the year’s most critical…

Exclusive Mexican winter brew will be available in key U.S. markets beginning in October. Heineken USA today announced the launch of Noche Buena, a Bock-styled Lager brewed by Cerveceria Moctezuma, S.A., specifically made for the Fall/Winter season. The limited edition traditional Mexican beer will make its way to select markets in the U.S. in October.…

With Autumn’s cooler weather, adult consumers’ tastes shift to richer, more full-flavored beers. This fall, Newcastle Brown Ale offers discerning beer drinkers everywhere the taste they are looking for through Newcastle’s ‘Your Beer. Your Gear’ fall retail program. ‘Your Beer. Your Gear.’ encourages adult shoppers to enjoy the lightly hopped, less bitter taste of Newcastle…

Budweiser, the iconic global beer brand, today revealed a new design, seen in its can and secondary packaging, that will roll out of U.S. breweries and into the hands of American beer drinkers this summer, before debuting in markets around the world later this year. The new can design is Budweiser’s 12th since Anheuser-Busch began…

Heineken is  unveiling the details of its ‘Spread Your Holiday Cheer’ retail program in  plenty of time for grocery, c-store and liquor retail partners to plan for  big 2011 holiday sales. Heineken’s multi-channel ‘Spread Your Holiday Cheer’  program offers adult consumers convenience and value and provides the mobile  portal through which they can capture and…