Shock Top Belgian White is now available for the first time in aluminum cans. The bright, eye-catching orange can, with corresponding orange pull tab, is being sold nationwide in 12-packs of 12-ounce cans. Shock Top continues to increase in popularity year after year with a 24% growth in 2010 alone. Shock Top Belgian White is…
Colorado Says No To Full Strength Beer At C-stores
Full-strength beer proposal reaches Legislature floor for the first time, but is voted down. Colorado lawmakers have rejected a proposal that would have given convenience stores, gas stations and grocery chains the right to sell full-strength beer. The decisions ended a debate that occurs just about every year at the state Capitol, Bloomberg Businessweek reported.…
Craft Sales Drive Beer
Following a solid 2009, the Brewers Association, the trade association representing the majority of U.S. brewing companies, reported strong 2010 numbers for small and independent craft brewers. Dollar sales were up 12% in the first half of 2010, compared to 9% growth during the same period in 2009. Volume of craft brewed beer sold grew…
Five High ABV Products
Introducing a great-tasting high ABV progressive adult beverage in a 23.5-ounce can, mike’s HARDER PUNCH. Launched in the fall of 2010 in two 8% ABV great varieties, mike’s HARDER FRUIT PUNCH and mike’s HARDER MANGO PUNCH are hard-hitting flavors your customers will reach for in the cooler door. New mike’s HARDER MANGO PUNCH offers a…
Beer Industry Contributes $223.8 Billion to U.S. Economy
“Our industry continues to play an integral role in providing jobs and revenue necessary to heal our recovering economy,” says Beer Institute president. A new Economic Impact study conducted by the Beer Institute and the National Beer Wholesalers Association (NBWA) shows America’s beer industry—made up of brewers, beer importers, beer distributors, brewer suppliers and retailers—directly…
Crafting a Beer Strategy
Microbrew sales are growing at a strong clip, while wine and spirits are also poised for a strong 2011. by: Joe Bush, Contributing Editor The near-term future of wine and craft beer sales in convenience stores involves value, flavor and products geared toward specific ethnic groups. The Brewer Association reports that while overall beer sales…
Kansas C-Stores Inch Closer To Winning The Right To Sell Alcohol
“The passage of SB 54 would set the stage for Kansas to benefit from a free market economy,” says one retailer. Members of the Senate Federal and State Affairs Committee in Kansas voted 8 to 1 in support of Senate Bill No. 54, which would update laws regarding the sale of beer, wine and spirits.…
Kansas Retail Groups Form Coalition
Coalition says common sense reform on the sale of beer, wine and spirits would bring jobs and revenue to Kansas – without raising taxes. A group of Kansas retail businesses and industry organizations have formed the Coalition for Jobs and Consumer Choice (CJCC), a group committed to updating laws on the sale of beer, wine…
Dos Equis Rolls Out Limited Release Winter Variety Pack
Dos Equis, the fastest growing import brand, is introducing this holiday season a new limited edition Dos Equis Winter Variety Pack. The 24-bottle pack combines Dos Equis, the hottest-selling Mexican import brand with Noche Buena, the top selling winter seasonal in Mexico. Noche Buena is a super-premium, limited run craft beer that has been enjoyed…
Heineken Launches ‘The Holidays Start Here’ Retail Program
Heineken, the No. 1 selling European import beer in the U.S., unveiled the details of its ‘The Holidays Start Here’ retail program. ‘The Holidays Start Here’ invites consumers, through a custom Heineken Party Planner iPhone and Android app, to eliminate the guesswork from planning or attending the ultimate holiday party. The program will run in…