Michelob “Gold Medal” Sampler Pack This fall, Michelob Brewing Co. will debut a new “gold medal” sampler pack comprised exclusively of Michelob beers that have received top honors at the Great American Beer Festival (GABF) or the North American Beer Awards (NABA).  Available nationwide through February, the sampler pack includes Michelob Original Lager (2001, 2003…

Sara Lee Foodservice has introduced its Hillshire Farm Miller High Life Beer Brats made with real Miller High Life beer for grilling enthusiastic c-store customers. The first nationally distributed bratwurst of its kind, the premium sausage product leverages two powerful brands—delivering value that will allow operators to increase margins. Cooking bratwurst in beer is a…

Heineken, the top-selling European import beer in the U.S., unveiled the details of its ‘Plug into Summer’ on-premise initiative that invites consumers to enjoy Heineken and Heineken Light through interactive music experiences that connect them to all that Heineken’s fully integrated off-the-chart “Plug into Summer” program has to offer. Heineken’s “Plug into Summer” program combines…

Sheetz Inc. has once again won the right to sell beer at its Convenience Restaurant in Altoona, Pa., after this Wednesday’s ruling by the Pennsylvania Liquor Control Board (PLCB). “We are happy that the PLCB has decided to grant Sheetz the right to sell beer at our Altoona Convenience Restaurant,” said Stan Sheetz, president and…

Beer continues to be an essential category for convenience stores and one that requires more than the usual amount of observation, knowledge, planning, execution and overall savvy. According to The Nielsen Co.:• Nearly 787 million cases of beer were sold in the c-store channel during 52-weeks ending March 6, 2010; down 1.5% from 799 million…

Dallas-based 7-Eleven Inc. is launching Game Day, a new store-brand premium lager, now entering 4,200 7-Eleven stores in 17 states, the Dallas Morning News reported. 7-Eleven plans to market the beer as “premium lager beer at a below-premium price,” said Dan Skinner, 7-Eleven’s category manager for alcohol beverages. “Our customer has been telling us for…

Dos Equis, the fastest growing import beer brand in the U.S., and cerveza Tecate are revealing details of the brands’ most interesting and unconventional ‘Cinco ways to Celebrate’ Cinco de Mayo/Spring retail and on-premise program. The program is designed to inspire adult consumers to take their celebrations to a new level while helping keep grocery,…

Dos Equis, the fastest growing import beer brand in the U.S., and cerveza Tecate are revealing details of the brands’ most interesting and unconventional ‘Cinco ways to Celebrate’ Cinco de Mayo/Spring retail and on-premise program. The program is designed to inspire adult consumers to take their celebrations to a new level while helping keep grocery,…

Dos Equis, the fastest growing import brand among top imports and primary driver of import category growth in the Texas food channel, is raising the stakes even higher with the introduction of the Dos Equis Lager 18 Pack. The new pack capitalizes on two key trends in the Lone Star State: the continued explosion in…

Resilient, tough and tested. These are just a few of the words analysts and retailers alike used to describe the convenience store and petroleum industry over the past 12 months. With the economy suffering its most difficult period in some 80 years, convenience stores held up rather admirably considering how consumer confidence plunged and the…