When history looks back on 2009 it will not be generous. The U.S. economy was, and to a certain degree, remains locked in the worst economic recession since the Great Depression. Unemployment is high and the value of the dollar and consumer spending are at near-record lows. While this is bad, it could have been…
Better Beer Laws Campaign Begins in Harrisburg, Pa.
Members of the Pennsylvania Food Merchants Association (PFMA) and the Pennsylvania Convenience Store Council (PCSC) joined state Sen. John Rafferty (R-Montgomery) as he unveiled legislation that would make sweeping and historic changes to the state’s beer laws. In addition to announcing its support of the beer bill, PFMA/PCSC revealed its new Web site, www.sixpacktogo.org,…
Beer
TOP PERFORMERS Anheuser-Busch Cos. Inc. MillerCoors Heineken USA HONORABLE MENTIONS Mike’s Hard Lemonade Samuel Adams (Boston Beer Co.) Corona (Crown Imports) The economy may be slowing, customers may be spending less, but beer sales remain solid at convenience stores. A recent report by AC Nielsen shows beer sales are least affected by the current poor…
Tailgating Treats
This fall—from Sept. 1 through Oct. 31—an exciting Milwaukee’s Best promotion is giving one lucky guy the chance to win “the mother of all tailgating trucks.” Exciting POS materials feature tailgate truck visuals and messaging on how beer drinkers can enter for the chance to win the tailgate truck. Men love great beer and tailgating…
Tis the Season
The holiday season is a busy time of year, filled with joyful music and celebrations with friends and family. Beer plays an important role in a variety of holiday celebrations, including family gatherings, work festivities and bar nights. The Holiday 2005 promotion includes colorful point-of-sales (POS), which showcases the Miller Lite branded wreath. This signage…
Blonde Beer
Starting this summer, U.S. consumers can enjoy some of the French sophistication of premium beer Fischer, with the introduction of Fischer Blonde. Fischer Blonde’s subtle and fruity accents and rich aromatic palette is encased in a bright gold color. An embossed bottle with swing-top closing emphasizes the brand’s traditional character and makes for a…
Lighter Libations
BIC launches its Special Edition Drink Series Lighters, which feature 12 popular adult beverage designs. The series images are bright, fun, expressive and reflect the lifestyle of the out and about customer. The suggested retail value of a BIC Special Edition Drink Series Lighter is $1.49. For More Information fromBIC203-783-2000 www.bicworldusa.com