Distribution deal with P&G makes the coffee available at chains like Wal-Mart, Kroger and CVS. As part of a branding strategy that was successful for Starbucks, packaged Dunkin’ Donuts coffee will be sold by the likes of Wal-Mart, Kroger and CVS in a bid to get customers to brew the brand at home. Procter &…
macs pulls controversial ad
New marketing aimed at 16-year-olds causes public outcry. Mac’s is in trouble once again for offending the general public with promotions centered on its frozen carbonated beverages. This time, the trouble comes from 19 videos produced and posted by the store on the Internet. One of the most controversial of the videos feature to scantily…
7eleven recognizes miller brewing with retailer initiative award
7-Eleven Inc. will present Miller Brewing Co. its 2006 Retailer Initiative Award on Aug. 30 in Dallas. This annual honor recognizes top suppliers/partners that excel at assisting 7-Eleven in meeting its customers’ changing needs through team merchandising, demand-chain solutions, cost of goods and category management and creativity in advertising and promotional programs. Miller Brewing was…
kroger to certify dairy purity
Company to complete transition to rBST-free milk by early 2008. The Kroger Co. said it would complete the transition of milk it processes and sells in its convenience stores and supermarkets to a certified rBST-free supply by February 2008. The Company said its decision was based on customer feedback in the markets it serves. Earlier…
alcohol vendors offered sales guide
Anheuser-Busch’s 2007 Drivers License Guide given to convenience stores, supermarkets and bars to help spot fake I.D.’s. A partnership between Schilling Distributing in Lafayette, La. and Anheuser-Busch is helping local bars and grocery stores keep up with changing photo I.D.’s from all 50 states. More than 1,300 copies of a 2007 Drivers License Guide has…
beer is americas beverage of choice
Anheuser-Busch’s “Here’s To Beer” campaign toasts adults’ appreciation for beer. The latest Gallup Poll shows that of the 64% of Americans who consume alcohol, beer continues to be their beverage of choice, with 40 percent choosing it over wine and hard liquor. The 2007 consumption poll was reported on Gallup’s Web site. Having maintained its…
anheuserbusch releases 2006 environmental health and safety report
Company enhances environmental achievements, improves workplace safety record. In 2006 alone, the nation’s largest brewer generated enough renewable fuel to heat more than 25,000 homes, recycled more than 27 billion cans, cut its employee injury rate by nearly half in the last five years and helped its employees lose 5,000 pounds – an amount equal…
rutters introduces 24ounce coffee
Company discontinues low-selling 12-ounce cup. Rutter’s Farm Stores is introducing its biggest coffee yet, a 24-ounce cup that from July 30 to Aug. 26 comes with an introductory price of 99 cents. Rutter’s also will continue to offer 16- and 20-ounce cups but is dropping its 12-ounce cup. “The 12-ounce cup was by far our…
7eleven expands javo contract
Company stretches iced coffee offering into new markets. 7-Eleven Inc. has signed a three-year agreement with Javo Beverage Co. to supply premium coffee beverages, particularly iced coffee beverages. Until now, the program has been available at approximately 500 7-Eleven stores in the Northeast. The companies announced that the beverage program will be next available at…
ab signs deal with icelandic glacial
Anheuser-Busch Inc. is the new master distributor for Icelandic Glacial super-premium natural spring water in the U.S., effective immediately. Anheuser-Busch has taken a 20% equity interest in Icelandic Water Holdings as part of a new agreement. Initial distribution will focus on select markets–including California, New York, New Jersey and Connecticut–with plans to expand nationwide in…