KISS, the legendary American rock band is currently wowing standing-room-only crowds across North America with The Hottest Show on Earth tour. Now 7-Eleven customers can pick from four collectible Super Big Gulps courtesy of Dr Pepper, each bearing the likeness of one of the KISS band members – Paul Stanley, Gene Simmons, Tommy Thayer and…
Thorntons Announces Football Cup Challenge
Thorntons has announced its new College Football Cup Challenge, taking place in Louisville, Ky., southern Indiana, and Lexington, Ky., store locations. The promotion began on Saturday, Sept. 4, coinciding with the college football game between the University of Louisville and the University of Kentucky. Thorntons’ stores now feature new 32-ounce fountain cups that say “Bleed…
GSTV Boosts Pepsi AMP Sales
Gas Station TV (GSTV) has released its proprietary Nielsen results from its study with PepsiCo’s AMP Energy and AMP Energy Juice drinks conducted by The Nielsen Co. The results show AMP Energy purchase intent nearly tripled after the eight-week campaign on GSTV, showing the effectiveness of GSTV as a core platform for consumer packaged products,…
Walgreens Adds New Snack, Beverage Line
This week Walgreens is bringing a taste of New York to its stores across the country as it begins offering the DR (Duane Reade) Delish line of premium snacks and beverages. Pronounced like the first two syllables of “delicious,” this high quality private brand has been a hit with New Yorkers since it debuted at…
Managing Packaged Beverages
New products and core beverages will always drive cold vault sales. So when is the right time—and how often does that right time come—for category managers to reset them? “We do cold vault resets twice a year, which means we’re making fairly minor adjustments all the time,” said Richard Ginther, category manager for Kum &…
Mello Yello Goes Retro
Since the summers of disco, tie dye and 1970s cool, Mello Yello has offered a citrus flavor to chill any hot summer day. Starting this summer, Mello Yello is going back to its roots with a remixed version of its original package design. While Mello Yello has been widely available in the Midwest and Southeast…
Energy-Efficient Ice Machines
The experts at Scotsman Ice Systems, an innovator of energy-efficient ice technology, know finding the right ice system can result in greater customer satisfaction, optimal energy efficiency and higher profit margins. Scotsman’s Prodigy line is energy-efficient, exceeding both the 2008 California Energy Commission and 2010 Federal Energy Efficiency regulations by up to 22% with help…
7-Eleven, WWE Team for SummerSlam
After success with its World Wrestling Entertainment Inc. (WWE) promotion last year, 7-Eleven Inc. is climbing back in the ring this summer as a sponsor of SummerSlam), WWE’s biggest pay-per-view event of the summer. The convenience retailer has beefed up this year’s promotion, running now through Aug. 31, with double the variety of cups and…
Mexican Coca-Cola A Big Hit
Mexican Coke, now becoming more widely available in the U.S., is developing a cult following among consumers, The Grand Rapids Press reported. “(Mexican Coke) seemed so much better,” one consumer told the newspaper, adding, “It’s just not as fizzy or harsh tasting.” She’s not alone in her opinion. A Facebook page dedicated to the drink…
Wal-Mart Discounts Soda
At Chicago area Wal-Mart stores, shoppers are finding Coke cases at a special price: 24 cans for $5, the Chicago Tribune reported. The 20 cents per can price demonstrates Wal-Mart’s purchasing power, and is less than good news for the beverage industry, where after higher bottling prices and 10 years of stagnant pricing beverage companies…