“With a steep competitive landscape and a still fragile economy, there is no room for pricing errors,” says Holiday Stationstores spokesperson. Holiday Stationstores, which operates more than 450 corporately-owned and franchise convenience stores, has renewed its service agreement with Revionics due to the benefits it has obtained by leveraging Revionics’ Life Cycle Price Optimization solutions.…
Local Store Marketing: Store Anniversaries
By John Matthews, founder and president of Gray Cat Enterprises Inc. Over the course of the last eight years, I have delivered a speech called “Local Store Marketing for Retailers” at least 50 times. This speech is designed to give retailers – both single store and multi-unit operators–a number of marketing ideas that they should…