Dallas-based 7-Eleven Inc. is launching Game Day, a new store-brand premium lager, now entering 4,200 7-Eleven stores in 17 states, the Dallas Morning News reported. 7-Eleven plans to market the beer as “premium lager beer at a below-premium price,” said Dan Skinner, 7-Eleven’s category manager for alcohol beverages. “Our customer has been telling us for…
Fueling Awareness
Lion Uniform Group, a provider of direct purchase apparel programs, plans to partner with businesses nationwide again this year for Fueling Awareness, a Workforce United for a Cure, a campaign to advance breast cancer awareness. As part of the campaign, employees in workplaces across the country wear pink ribbon Awareness Apparel to show their commitment…
PS Food Mart Surpasses Fundraising Goal
Customers of 29 PS Food Mart stores across south central Michigan and northwest Ohio raised more than $50,000 for local charities in just two weeks in the PS Food Mart “Fight Hunger. Give Hope.” campaign. From March 15-31, PS Food Mart employees encouraged patrons, vendors, and friends to purchase paper hearts, with 100% of the…
Odwalla Launches “Campaign Against Ordinary”
Odwalla kicks off its “Campaign Against Ordinary” this month with a redesigned Odwalla Facebook page and a Coachella Music Festival ticket giveaway. Coachella, which takes place April 16-18 in Indio, Calif., is the first of three major music festivals Odwalla will be sponsoring. At the festivals, the company will feature a first-of-its-kind outdoor lounge and…
Wilson Farms Launches Fourth Annual Balloon Campaign
Wilson Farms, which operates 190 c-stores across New York, has launched its paper balloon campaign to benefit Women and Children’s Hospital of Buffalo. The campaign began Thursday, March 11 and will run until April 4. During that time customers can stop into any Erie/Niagara Wilson Farms locations and purchase a paper balloon for $1 with…
Kum & Go Raises over $80,000 for the Red Cross Haiti Relief
Kum & Go,L.C. raised more than $80,000 for the American Red Cross Haiti Relief Efforts since Jan. 15th. Customers who donated $1 at the registers of the more than 430 Kum & Go stores raised a majority of the money, $59,000. The remainder of the contribution was collected from donations at the company’s Store Support Center…
Kum & Go Raises over $80,000 for the Red Cross Haiti Relief
Kum & Go,L.C. raised more than $80,000 for the American Red Cross Haiti Relief Efforts since Jan. 15th. Customers who donated $1 at the registers of the more than 430 Kum & Go stores raised a majority of the money, $59,000. The remainder of the contribution was collected from donations at the company’s Store Support Center…
Open Pantry Launches Rainforest Alliance Coffee Campaign
Open Pantry has successfully launched its Rainforest Alliance coffee campaign, with help from GSP Marketing Technologies (GSP), a leader in strategic marketing at the point of purchase. The campaign promotes the new coffee blend that is farmed without harming the rainforests by leveraging a unique in-store experience developed by GSP. As Open Pantry, which operates…
RaceTrac Haiti Fundraising Effort Brings In Over 100k
This week, RaceTrac Petroleum Inc., is donating $102,939.88 to the American Red Cross in support of the Haitian Earthquake Relief effort, the Cedartown Standard reported. The more than $100,000 in funds was raised during last week’s Coffee for a Cause campaign, during which all proceeds from the sale of 16-, 20- and 24-ounce cups of…
NOCO Express Kicks Off Shamrock Campaign
Tonawanda, N.Y.-based NOCO Express Stores are joining with their guests and associates to “share the shamrock spirit” in support of the Muscular Dystrophy Association (MDA). For just a $1.00 donation, guests can purchase a paper shamrock to benefit MDA of Western New York at all NOCO Express locations beginning Feb. 8 through March 17. This…