Alliance Data to provide private label and co-branded credit and marketing services for a network of 5,100 independently-owned Marathon brand locations. Marathon Petroleum Corp. (MPC) and Alliance Data Systems Corp., a provider of loyalty and marketing solutions derived from transaction data, have signed a new long-term agreement, through which Alliance will provide private label and…
LinkedIn – The Power of Networking
By John Matthews, founder and president of Gray Cat Enterprises Inc. With the introduction of social media in the last five or so years, networking and expanding your relevancy in your community has never been more productive. Unlike most advertising and media, social media enables you to create a two-way communication with your network contacts…
Family Express Adds Mobile App
Customers can download the Family Express mobile applications for Android, Blackberry or iPhone and link their F.E. Perks account to their device. This option allows Family Express customers an easy, quick alternative to grabbing their wallet or digging through their purse. “Offering our customers a digital alternative to a traditional plastic card makes their transaction…
Kangaroo Express Adds Music, Messaging Solutions
Cary, N.C.-based The Pantry Inc. is deploying music and messaging solutions from Fluid Music Canada’s Trusonic Inc., a provider of Internet-delivered music and messaging services for businesses, to a number of its 1,647 Kangaroo Express locations. Consistent with The Pantry’s mission to provide an excellent customer experience at each location, Trusonic plans to customize a multi-zone music and messaging solution…
PDI and Acumera Form Alliance To Serve C-store Industry
PDI and Acumera have entered into a joint marketing and technology development agreement to optimize the deployment and use of Acumera’s advanced managed network services. “Acumera’s network integration services connect all store systems to a secure, PCI-compliant broadband network to reduce telecommunications costs and simplify remote support,” said Dirk Heinen, CEO and co-founder of Acumera.…
Empowering Foodservice Customers
The latest technologies being used to manage c-store foodservice programs—from touchscreens and POS ordering terminals to digital signage—are allowing marketers to enhance communications and streamline operations. Touchscreens communicate the menu in a very efficient way. This is especially important as chains look to build incremental sales and make more subtle changes like expanding the number…
A Certified Success
View From the Top: Certified Oil’s Leadership Team If experience is an accurate indicator of a company’s success, Certified Oil has a bright future. Three members of the company’s senior leadership team have been with the company for more than 30 years, and several others have major oil, grocery and management consulting backgrounds. The leadership…
7-Eleven Goes Viral Targeting Younger Consumers
The latest 30-day promotion from 7-Eleven features a Battle of the Bands online music contest geared toward music lovers and younger consumers, complete with live concerts around the U.S., and new guitar-shaped Slurpee and Big Gulp cups. The contest marks the first time Slurpee has sponsored a grassroots music competition with music-enthusiasts from across the…