Rob Dyrdek, star of MTV’s Rob Dyrdek’s Fantasy Factory, 7-Eleven stores and Los Angeles District 4 Councilmember Tom LaBonge have partnered with street skateboarding’s biggest stars to open a state-of-the-art Skate Plaza at North Hollywood Park. The theme of the Skate Plaza includes Rob Dyrdek’s authentic street skateboarding cartoon and Wild Grinders toy line. As…
Shell Expands Motorsports Presence
Shell Oil Co. and Penske Corp. have announced a multi-year cross business alliance set to begin during the 2011 NASCAR racing season. Under the alliance, Shell and Pennzoil plan to expand their motorsports presence with a primary sponsorship with 2004 NASCAR Sprint Cup Series champion, Kurt Busch and the No. 22 car, as well as…
First E85 Blender Pump Installed In Colorado
Burlington, Colo.-based Stratton Equity Co-op recently installed the first E85 blender pump in Colorado. Gilbarco Veeder-Root distributor Littlejohn’s Equipment Company, Colorado Corn and Colorado Oil & Public Safety joined Stratton Equity Co-op in hosting a grand opening celebration to announce the new addition. “We are excited today to be bringing Ethanol into a place in…
NOCO Express Installs Blockbuster-Express DVD Kiosks
NOCO Express Stores have partnered with NCR Corp. to offer BLOCKBUSTER-Express DVD rental kiosks to western New York customers. By June, NCR’s BLOCKBUSTER-Express kiosks will be available at 22 NOCO Express Stores across western New York. The first kiosk was recently installed at the NOCO Express located at 58 West Main Street in Webster. “We…
Gulf Oil Partners With Atlanta Braves
Gulf Oil Limited Partners has entered a multi-year sponsorship deal with Major League Baseball’s Atlanta Braves, The Boston Globe reported. The agreement will allow Gulf a presence at Turner Field, the home of the Atlanta Braves, where rotational signage, displaying Gulf’s “Sunrise” logo will appear behind home plate for all Braves home games. “We want…
7-Eleven Adds Stores In Salt Lake City
7-Eleven Inc. has announced a real estate partnership with NAI Corporate Real Estate Services (NAI CRES) in the Salt Lake City market to build its presence in the area and significantly add to the nearly 100 stores the company operates, franchises and licenses in the area. The convenience retail leader selected NAI as its exclusive…
Sheetz Adds Blockbuster Express DVD Rental
Sheetz is adding Blockbuster Express-branded DVD-rental kiosks at nearly all 365 locations, the Wall Street Journal reported. The rollout is one of the biggest so far in NCR Corp.’s efforts to have some 10,000 kiosks operating by year end through its partnership with Blockbuster Inc. (BBI). The current number is about 4,000. “Entertainment for us…
Gulf Oil Returns to the Bluegrass State
Gulf Oil is returning to the Bluegrass State with the initial signing of a branded distributor agreement with Southern Petroleum of Somerset, Ky. Southern will soon begin rebranding nine retail motor fuel outlets (five currently flagged Chevron) to the new Gulf “Sunrise” image. This is the first time in 20 years that a Gulf Oil…
Hunt Brothers Sponsors Elliott Sadler for NASCAR Season
The 2010 NASCAR season isn’t underway just yet, but Hunt Brothers Pizza is already celebrating a huge win: the company just inked a deal to sponsor veteran driver Elliott Sadler in both the Sprint Cup Series and Camping World Truck Series. This is Hunt Brothers Pizza’s second year as the primary sponsor of a NASCAR…
Aztex Buzzing Over Beer Sales
When beer sales were made legal last August in formerly dry Clay County, N.C., Aztex Fuel & Food Centers’ Hayesville location was ready to pounce, becoming the first c-store in the market to supply cold suds. Aztex, an experienced c-store marketer, knew from its other stores that alcohol sales can drive foot traffic and increase…