Social networking is an increasingly popular way to get customers enthusiastic for your product. Ruiz Foods’ Tornados announced its Facebook-based promotion “Flavor Challenge 2.0” this month, in which the brand’s 130,000 plus fans can submit flavor ideas in eight different categories. The top flavor in each category wins a year’s supply of Tornados and a…

The uniformed officer approaches a group of kids, hands them “tickets” and says, “You have the right to … a free Slurpee drink.”  It’s all part of Operation Chill, 7-Eleven stores’ popular community program that rewards “good behavior” with a cool beverage treat and helps build positive relationships between local law enforcement agencies and young…

Cary, N.C.-based The Pantry Inc. is deploying music and messaging solutions from Fluid Music Canada’s Trusonic Inc., a provider of Internet-delivered music and messaging services for businesses, to a number of its 1,647 Kangaroo Express locations. Consistent with The Pantry’s mission to provide an excellent customer experience at each location, Trusonic plans to customize a multi-zone music and messaging solution…

CITGO Petroleum Corp. is launching its 2010 Fueling Good campaign on June 1 to recognize and reward charities and individuals making a difference in the lives of others. Charities, community groups and individuals can join Fueling Good and submit their entries at www.FuelingGood.com for an opportunity to win up to $2,500 in CITGO Gift Cards,…

While stopping for gas one day, two waste management interns working for the city of Lexington, Ky., pondered how much garbage could be recycled from cars if locations, such as gas stations, made it more convenient to recycle. The interns, Elizabeth Rebmann and Natalie Cooke, pitched their idea for such a recycling program to Bruce…

ExxonMobil and its employees donated more than $7.9 million to a total of 83 educational institutions across Texas through the ExxonMobil Foundation’s 2009 Educational Matching Gift Program. ExxonMobil employees, retirees, surviving spouses and directors made 1,718 individual contributions totaling over $2.3 million to institutions of higher education across Texas. ExxonMobil Foundation matched those donations with…

Those new to the c-store foodservice channel can get up to speed with a one-day program in Chicago this June that covers important essentials from operator challenges and consumer priorities, to hot concepts and competitive issues. Conducted by experts from foodservice industry consultants Technomic, this program aims to jumpstart retailer efforts to tap opportunities in…

Dallas-based 7-Eleven Inc. is launching Game Day, a new store-brand premium lager, now entering 4,200 7-Eleven stores in 17 states, the Dallas Morning News reported. 7-Eleven plans to market the beer as “premium lager beer at a below-premium price,” said Dan Skinner, 7-Eleven’s category manager for alcohol beverages. “Our customer has been telling us for…

7-Eleven Inc. plans to add a new program of “Great Games Below $20” from Game Trading Technologies (GTT) to 3,000 of its stores. The 3,000 outlets represent 50% of the U.S. stores operated and franchised by 7-Eleven, Inc.  “We partnered with GTT because of their experience and expertise as a third-party provider of video games…

Quick Chek has announced the results to its “Name it…Claim it” contest, where consumers entered names for the chain’s frozen beverage line during a contest held August and September of 2009. Francis LaMonica of Tinton Falls, N.J., won the contest with her suggested name  “Quick Freeze,” which nods both to the name of the chain…