Rob Dyrdek, star of MTV’s Rob Dyrdek’s Fantasy Factory, 7-Eleven stores and Los Angeles District 4 Councilmember Tom LaBonge have partnered with street skateboarding’s biggest stars to open a state-of-the-art Skate Plaza at North Hollywood Park. The theme of the Skate Plaza includes Rob Dyrdek’s authentic street skateboarding cartoon and Wild Grinders toy line. As…
Goo Goo Dolls To Headline Wawa Event
Rock legends and Grammy-nominated performers, The Goo Goo Dolls, are scheduled to headline the July 4 musical finale for the 2010 Wawa Welcome America! festival—the largest free concert in America. Longtime and new Goo Goo Dolls’ fans will enjoy popular hits such as “Iris,” “Name” and “Better Days” while also being treated to music from their new album, Something…
‘Slurpee Battle of the Bands’ Begins
The battle is on as bands from coast-to-coast scramble to enter 7-Eleven Inc.’s 2nd Annual “Slurpee Battle of The Bands,” which opened May 10. Entrants will compete for a chance to showcase their talent at one of four regional concerts and for the grand prize of $10,000 plus a recording session in San Francisco…
Free Iced Coffee
Framingham, Mass.-based Cumberland Farms is rolling out a new iced coffee offering made from its Farmhouse Blend coffee recipe, the Boston Globe reported. In response to customer demand, Cumberland Farms’ medium roast now is available chilled. The chain’s stores are installing iced-coffee equipment for the first time to accommodate the new offering. The chain has…
Kum & Go Raises $95,000 For JDRF
Kum & Go L.C. collected $95,000 for the Juvenile Diabetes Research Foundation (JDRF) during its 2010 sneaker campaign. In March, customers at Kum & Go stores were asked if they would like to purchase a paper sneaker for $1 to support JDRF. Customers donated more than $85,000 and Kum & Go added to the total contribution.…
Gulf Oil Sponsors Baltimore Orioles
Gulf Oil has entered a new sponsorship agreement with Major League Baseball’s Baltimore Orioles in time for the Orioles’ home opener against the Toronto Blue Jays, the company announced Friday, April 9. The cornerstone element of the relationship will be new field level signage in right field, which will proudly display Gulf’s iconic orange disc. …
Iron Man Returns To 7-Eleven
After the first IRON MAN movie took 7-Eleven stores by storm in 2008, with customers clamoring to buy collectible cups and boosting Slurpee sales by double digits, Marvel Studios’ IRON MAN 2 is returning to 7-Eleven to celebrate release of the Paramount Pictures’ film on May 7. In both movies, Robert Downey Jr. plays Tony…
Leveraging Loyalty
Reaping Rewards Loyalty marketing programs recognize and reward the best customers of a business. Nearly one-third of U.S. consumers (32.3%) consider their participation in retail rewards programs to be “more important” as they seek to stretch their household budgets in the recessionary economy, according to survey research from Colloquy. In another significant result from its…
Quickway Sponsors Mirabito Outdoor Classic Hockey Game
Quickway food stores partnered with New Leaf Brands, a provider of all natural beverages to co-sponsor the Mirabito Outdoor Classic hockey game last weekend. The Mirabito Outdoor Classic is the American Hockey League’s (AHL) first-ever outdoor hockey game. The event took place on Saturday, Feb. 20, at 1 p.m. at the New York State Fairgrounds…
High’s Dairy Stores Re-Aligns Upper Level Management
High’s of Baltimore Inc. has announced four management promotions it is making in order to aid the achievement of organizational goals and objectives. “The challenges that our whole industry have faced over the last two years has made us a stronger operator and taught us what it’s going to take to continue to be successful…