Coke Zero has introduced its NCAA promotion and sweepstakes called “An Exclusive Ticket” at LongHorn Steakhouse. Fans can register for a chance to win “An Exclusive Ticket” to the 2010 NCAA Men’s Final Four in Indianapolis and experience the “Coke Zero Countdown” concert, starring Darius Rucker, along with an exclusive VIP party, and tickets to…
Cody The Dog’s Gas Station Shuts Down
A chocolate Labrador named Cody, owned by BP c-store owner Karim Mansour, became well-known by fans across the country in recent months, even gaining his own Web site and facebook page. The pooch who was often seen wearing a BP shirt and name tag and popping up behind the drive through window, had been an…
Customers Stock Up For The Super Bowl
A recent survey by The Nielsen Company, a global information and media company, found that nine out of 10 households plan to watch Super Bowl XLIV at home or at a friend’s or relative’s house instead of watching it from a restaurant or bar. And for their home viewing, only 5% of households expect…
Rite Aid Supports the American Heart Association
Drug chain Rite Aid is supporting AHA’s “Go Red For Women” movement by providing free heart health guides in all of its stores nationwide now through March and online. One in three women dies from cardiovascular disease, according to the American Heart Association (AHA), but there are steps women of all ages can take to…
Wawa Assists Haitian Relief Effort
In response to the devastation in Haiti caused by the recent Haitian earthquakes, Wawa Inc. has launched of a chain-wide, in-store crisis campaign, designed to send aid to those affected. The campaign is being held in partnership with the American Red Cross and allows customers to help contribute to the disaster effort through scannable UPC…
Kum & Go Names New Advertising Agency of Record
Kum & Go has named Cranford Johnson Robinson Woods (CJRW) as the company’s advertising agency of record. Starting January 2010, CJRW will aid in the strategic development of Kum & Go marketing initiatives and will execute materials ranging from in-store signage to broadcast advertising for Kum & Go and its portfolio of proprietary products. This…
Rutter’s Invites Customers To Stay A While With Free WiFi
Rutter’s is reminding customers that it has free WiFi at select locations, allowing customers who stop in for coffee to sit down with their laptop while they finish a hot dispensed beverage. The WiFi at Rutter’s can instantly be accessed once customers are within a certain distance from select locations. A customer’s digital device, whether…
7-Eleven Goes Viral Targeting Younger Consumers
The latest 30-day promotion from 7-Eleven features a Battle of the Bands online music contest geared toward music lovers and younger consumers, complete with live concerts around the U.S., and new guitar-shaped Slurpee and Big Gulp cups. The contest marks the first time Slurpee has sponsored a grassroots music competition with music-enthusiasts from across the…
MAPCO Express Rolls On
While many chains are still feeling the crunch from the current economic recession, others are seeing opportunity. Count MAPCO Express among the companies waiting to pounce. MAPCO Express, a subsidiary of Delek US Holdings, has a long history in convenience retailing. It continues rolling out an upscale convenience store concept, branded MAPCO Mart, and is…
The Many Hats of a Marketing Manager
As the sales and marketing manager for Jaco Oil Co., which runs 53 Fastrip stores in California and Arizona, Fred Faulkner’s job is a busy one. Faulkner holds the responsibility of buying for all categories, selecting in-store equipment from deli cases to fountain machines, shaping the deals for purchases, creating the point-of-sale for promotions and…