You might say that Mark Shaffer’s tank was running on empty, figuratively speaking. Really he was running out of time to come forward as the latest winner in Rutter’s Farm Stores’ summer gas giveaway. Shaffer, of Spring Garden Township, York County, Pa., had been away on vacation when his winning Rutter’s Rewards card number was…
Cultivating Customers Through Loyalty
Customer Commitment The biggest hurdle some retailers face when implementing a loyalty program is getting customers to notice the many benefits. When Mid-State Petroleum launched its loyalty offering last November company Vice President Tony Perez launched a promotion to give away $10,000 in rewards at each of his locations. New customers received a $5 reward…