Signs of the Times Overextended and anxious about the economy, consumers are responding to economic pressures by buying less, borrowing less and paying down credit card debt. The amount Americans owe on credit cards and other consumer loans plunged a record $21.6 billion in July, dimming prospects that the budding economic recovery will extend to…
The Night They Burned Tobacco Down
Increases on cigarettes have put the category’s long-term viability in jeopardy. By Jim Callahan, Convenience Store Solutions I recently saw a statistic that declared tobacco was no longer king in convenience stores. While that is not yet true for most of us, it’s about to become an indisputable fact. The entire country now gets to…
Online Management
Dropcards announced it will become the first online marketer to offer clients a way to manage promotions on its site. Food and beverage brands of all sizes will be able to coordinate marketing efforts on the new Dropcards platform from inception to completion of its digital promotions. Dropcards bear aunique PIN number unlocking access to…
Name Spreading
Keep up with the competition and increase sales while keeping advertising costs in line by imprinting logos or messages on cups from Printed Cup Co. Branding on cups helps develop loyalty patterns and gives the perception of value and quality. Let customers identify a business by putting the logo on the most profitable item in…
