On National Hot Dog Day Thorntons serves up 40 cent hot dogs. July 23 marks National Hot Dog Day, and Thorntons is set to celebrate by offering Ball Park hot dogs with a variety of toppings for less than a dollar at participating stores. Customers are limited to two specially-priced hot dogs upon their visit.…
Wawa Celebrates National Car Care Month
AAA Mid-Atlantic and Wawa are continuing their partnership to benefit motorists. Throughout October, AAA Mid-Atlantic is giving it away for free during National Car Care Month, and offering motorists a free 40-Point Car Care check-up at more than 20 Car Care events around the auto club’s territory. Seven of those events are scheduled at Wawa…
Tornados Flavor Challenge Hits Facebook
Social networking is an increasingly popular way to get customers enthusiastic for your product. Ruiz Foods’ Tornados announced its Facebook-based promotion “Flavor Challenge 2.0” this month, in which the brand’s 130,000 plus fans can submit flavor ideas in eight different categories. The top flavor in each category wins a year’s supply of Tornados and a…
Selling Smokes Still Profitable
While foodservice sales are soaring, the tobacco category is still as important as ever. I heard recently that the the profit convenience stores derive from foodservice has overtaken that of tobacco. Now I’m right there with the rest of the industry in joining the deli revolution, but that does not mean that I’m ready to…