Pop Rocks consumers have been busy voting for their top pop songs as well as the greatest hits of the 70´s. The new “U-ROCK” sweepstakes is available on the Pop Rocks Web site, offering consumers the chance to win $100 iTunes gift certificates. This is the first activity of the Pop Rocks’ new marketing plan…
Tapping the Power of Candy
Despite the economic slowdown, chocolate remains a relatively inexpensive indulgence for cautious consumers. By Howard Riell, Contributing Editor. Americans aren’t eating out as much as they used to, but they are eating more chocolate, which means the time has come for retailers who haven’t already done so to rethink, revamp and restock their chocolate sets.…
Mars Unveils Most Colorful Fan of NASCAR
Mars Chocolate North America announced that Joseph Haus of Phoenix was selected as the grand prize winner of M&M’S Brand “MOST COLORFUL FAN of NASCAR” Contest. Haus topped more than 6,000 other colorful NASCAR fans who entered the contest, held between Memorial Day and Labor Day, by uploading his colorful photo to NASCAR.com/MostColorfulFans, showing his…
Environmentally-Friendly Chewing Gum
Revolymer Ltd. has launched Rev7, a confectionery chewing gum with long-lasting flavor. The product is also removable and degradable, making it the first commercially available environmentally-friendly gum. The company has studied the gum’s removability and degradability characteristics in a variety of climates. The gum can be removed from clothes using soap and water, and tests…
NCA Announces New Board
The National Confectioners Association (NCA) has announced the recent election of three new NCA officers, as well as several members to the Board of Trustees and Executive Board. Mitchell Goetze, executive vice-president & COO of Goetze’s Candy Co. Inc., has been elected chairman of the Board of Trustees. He succeeds Michael Gilmore of the Ferrara…
Mars
With everything there is to love about SNICKERS® —peanuts, caramel, nougat and milk chocolate—consumers will be nuts with the addition of peanut butter in new SNICKERS® Brand Peanut Butter Squared. Available in December 2010, each singles pack will have two delicious square-shaped bars in an optimal size to please consumers. Booth #2561 Marswww.mars.com
POP ROCKS®
POP ROCKS® is the original brand for popping candy and a pop culture icon with phenomenal popularity status. With loyal consumers since 1970´s and a wide target audience, POP ROCKS® continues to be the promise of an exceptional fun experience. POP ROCKS® Strawberry is a TOP50 SKU in novelty non chocolate confectionery. We will be…
Dissolvable Tobacco Products Under Attack
This week, the Wall Street Journal reported that GlaxoSmithKline PLC has asked the FDA to remove dissolvable smokeless tobacco products from the market until companies that manufacture the products demonstrate to the FDA that the marketing of such products is appropriate for the protection of the public health, the National Association of Tobacco Outlets (NATO)…
BP’s ampm Debuts New Proprietary Brand
BP’s ampm convenience store brand has long used the tagline “Too Much Good Stuff” in its advertising. Now ampm is driving the point home with the debut of its new in-store brand, Good Stuff by ampm. Two new competitively priced products, bottled water and candy, were the first items to sport the Good Stuff by…
Simply Caramel
Caramel lovers rejoice. Mars Chocolate North America has introduced Milky Way brand Simply Caramel Bar, which provides caramel fanatics with more of what they crave about Milky Way Bar: the brand’s famous, rich, creamy caramel. The indulgent Milky Way Simply Caramel Bar, a decadent blend of caramel covered completely in Mars’ real milk chocolate, is…