Marathon energy bars offer the sustained energy and nutrients needed for a busy life. As a low glycemic index food, Marathon energy bars provide the brain and working muscles with long-lasting energy and come in five flavors: Chewy Chocolatey Peanut, Chewy Peanut Butter, Crunchy Dark Chocolate, Crunchy Honey & Toasted Almond and Crunchy Multi-grain. Marathon…
Spooktacular Treats
Plan ahead for Halloween. PEEPS are dressing up in chocolate for upcoming holidays like Halloween. PEEPS Chocolate Covered Marshmallow Pumpkins offer orange marshmallow on the inside and are drenched in milk or dark chocolate on the outside. Research indicates that consumers love PEEPS combined with chocolate. Just Born’s complete Halloween lineup includes PEEPS Chocolate Covered…
Maintain A Thriving Candy Aisle
Mars Chocolate North America has launched a new Web site exclusively for convenience store operators. Mars24seven.com is a resource center with everything c-store operators need to create, enhance and maintain a successful candy aisle and to help drive overall store sales. With the click of a mouse, c-store operators have all the information in front…
Cornering the Nontraditional Market
Behind the Brand: Key Decision Makers • Daniel McCabe, President: McCabe has served as the president and a director of McColla Enterprises since 1987. McCabe is an attorney licensed to practice law in New York and in North Carolina, and maintains a business law practice in Poughkeepsie, N.Y. He also acts as the chief legal…
The Search is on for America’s Favorite M&M’s Character
America has always loved M&M’S characters. In fact, according a recent study conducted by E-Poll Market Research1, the M&M’S characters are the most beloved ad spokescharacters in America. For the first time, M&M’S is asking which one America loves most. Through July 15, 2010, fans across the country can vote for their favorite M&M’S character…
Sweetening Candy Sales
Americans’ love affair with chocolate will never end. That said, sales of non-chocolate candy and gum are rising steadily, fueled by the economy and the search for innovative, flavorful new products. “Yes, people are right in calling this a strong category,” said Bill Singer, a principal in Singer’s Chevron Inc. in Walla Walla, Wash. “When…
Efficient Exit Strategies Sweeten Candy Profits
Developing an effective exit strategy for candy and reviewing product performance regularly can boost profits in the candy segment. “On a basic level you want to discontinue the slow moving items that rank in the bottom of the category to bring in something new that is going to contribute sales and margins to the category,”…
NCA Announces Changes to Public Policy and Advocacy Efforts
The National Confectioners Association (NCA) has added two members to its public affairs and advocacy department and is re-structuring several other positions in order to enhance its public policy and advocacy efforts following a year-long strategic planning process. Joining NCA as vice president of government affairs is Patrick Aylward who most recently served as the…
A Functional Boost to Confections
You know the truism about Americans wanting more of everything is, indeed, true when we begin demanding more from our candy, gum and mint products than just good taste. As with beverages over the last decade or so, so-called functional snacks are slowly gaining respect in the convenience store channel, as major manufacturers roll products…
Customers Indulging in Chocolate
The Benefits of Chocolate Once considered a “guilty pleasure,” researchers now say that chocolate offers health benefits—when consumed in moderation and provided the chocolate is the right kind. International experiments show that dark chocolate has an impressive array of activities, according to the Harvard Health Newsletter. It’s an antioxidant that may improve cholesterol scores and…