Starbucks is switching to natural, vegetarian coloring in response to consumer pressure via petition on Change.org. In response to massive public outcry and consumer pressure, Starbucks announced it plans to replace cochineal coloring derived from crushed bugs and instead use a tomato based ingredient to color several products, including its strawberry Frappuccinos. A popular campaign…

In the new age of food ingredient awareness, hundreds sign petition, asking Starbucks to stop coloring drinks with an extract made from insects. At a time when customers are growing increasingly aware and concerned about what’s in their food and beverages, Starbucks is coming under fire for using an extract made from crushed insects to…