Bethlehem, Pa.-based Just Born Inc., a confectionery manufacturer, has promoted Matthew Pye to vice president of brand development and corporate services. Pye returns to Just Born headquarters from North Carolina where he has been heading up the company’s Southeast Sales Division since 2006. In his new role, Pye reports to Matthew Petronio, COO and executive…
Sweetening Candy Sales
Americans’ love affair with chocolate will never end. That said, sales of non-chocolate candy and gum are rising steadily, fueled by the economy and the search for innovative, flavorful new products. “Yes, people are right in calling this a strong category,” said Bill Singer, a principal in Singer’s Chevron Inc. in Walla Walla, Wash. “When…
Snickers Celebrates 80 Years
Snickers is celebrating its 80th birthday this month. The candy bar, named Snickers after the Mars family’s favorite horse, has come a long way since it was first introduced in 1930 for the price of five cents a bar. It has also changed with the times, evolving into numerous sizes and formats to fit customer demand.…
Hershey Introduces Pieces Wrapper Rewards Campaign
Singer, songwriter and actress Ashlee Simpson-Wentz, who first achieved success in her music career with her song “Pieces of Me,” celebrates another “Pieces” debut as The Hershey Company adds to its Pieces Candies line. Building off the success of the popular Reese’s Pieces Candy, the new Pieces Candies offer snackable, bite-sized versions of classic favorites…
Special Attention
Perfetti Van Melle will launch a ground-breaking promotion with DC Comics with a specially created comic that features Superman and the Airheads Balloon Guy. This eight-page custom comic will be inserted into 500,000 DC Kids comic books this September. Any six pack of Airheads bars that feature Superman on the package will contain two,…
Blast Off with Freshness
Cadbury Adams USA LLC, makers of Dentyne, is launching its newest innovation in enhanced breath freshening—Dentyne Blast. Dentyne Blast is the first liquid center chewing gum in the U.S. made with erythritol, an ingredient that delivers a strong cooling effect by drawing heat away from the mouth and lowering its temperature. Available in two flavors,…
The Hershey Co.
The Hershey Co. The Hershey Co. has seized share leadership in the mint category. Crediting success to breakthrough innovations like IceBreakers Liquid Ice, IceBreakers Sours and BreathSavers 3 Hour Mints, Hershey’s is now bringing innovation to the gum arena with the introduction of IceBreakers Ice Cubes. IceBreakers Ice Cubes is a patented new Ice Cube…
Impactful Concoctions
Impact Confections announces the launch of Mike and Ike Spray and Hot Tamales Spray through a licensing agreement with Just Born, and with Mike and Ikes sweet and Hot Tamales spicy flavors, they are expected to boost the growing spray category. In just 9 inches of shelf space, three different taste profiles are represented with…
Kong-Like Candies
Taste of Nature Inc. debuts two Kong Candies that will be available for sale several months before Universal Pictures releases the blockbuster movie KONG on December 14. The 2.5-ounce KONG Cotton Candy has a nine-month shelf life and has three flavors inside—-pina colada, circus pink and blue raspberry. The product comes in a 24-count case and…
Athletic Support
Jelly Belly Candy Co. set its sights on today’s active adults with its Sport Beans—a first-of-its-kind jelly bean formulated to energize the body during exercise. Sport Beans, made in Lemon Lime and Orange flavors, are larger, traditional-shaped jelly beans with something extra. Each 1-ounce serving contains 25 grams of carbohydrates, 20% of the RDA for vitamins…