Bethlehem, Pa.-based Just Born Inc., a confectionery manufacturer, has promoted Matthew Pye to vice president of brand development and corporate services. Pye returns to Just Born headquarters from North Carolina where he has been heading up the company’s Southeast Sales Division since 2006. In his new role, Pye reports to Matthew Petronio, COO and executive…
Sweetening Candy Sales
Americans’ love affair with chocolate will never end. That said, sales of non-chocolate candy and gum are rising steadily, fueled by the economy and the search for innovative, flavorful new products. “Yes, people are right in calling this a strong category,” said Bill Singer, a principal in Singer’s Chevron Inc. in Walla Walla, Wash. “When…
Snickers Celebrates 80 Years
Snickers is celebrating its 80th birthday this month. The candy bar, named Snickers after the Mars family’s favorite horse, has come a long way since it was first introduced in 1930 for the price of five cents a bar. It has also changed with the times, evolving into numerous sizes and formats to fit customer demand.…
Hershey Introduces Pieces Wrapper Rewards Campaign
Singer, songwriter and actress Ashlee Simpson-Wentz, who first achieved success in her music career with her song “Pieces of Me,” celebrates another “Pieces” debut as The Hershey Company adds to its Pieces Candies line. Building off the success of the popular Reese’s Pieces Candy, the new Pieces Candies offer snackable, bite-sized versions of classic favorites…
Kong-Like Candies
Taste of Nature Inc. debuts two Kong Candies that will be available for sale several months before Universal Pictures releases the blockbuster movie KONG on December 14. The 2.5-ounce KONG Cotton Candy has a nine-month shelf life and has three flavors inside—-pina colada, circus pink and blue raspberry. The product comes in a 24-count case and…
The Hershey Co.
The Hershey Co. The Hershey Co. has seized share leadership in the mint category. Crediting success to breakthrough innovations like IceBreakers Liquid Ice, IceBreakers Sours and BreathSavers 3 Hour Mints, Hershey’s is now bringing innovation to the gum arena with the introduction of IceBreakers Ice Cubes. IceBreakers Ice Cubes is a patented new Ice Cube…
Athletic Support
Jelly Belly Candy Co. set its sights on today’s active adults with its Sport Beans—a first-of-its-kind jelly bean formulated to energize the body during exercise. Sport Beans, made in Lemon Lime and Orange flavors, are larger, traditional-shaped jelly beans with something extra. Each 1-ounce serving contains 25 grams of carbohydrates, 20% of the RDA for vitamins…
All-Natural Treats
Sconza Candy introduces a new line of six packaged natural confections right from the farm. Called the Sconza Naturals, each of the creations starts with a whole premium dried nut or dried fruit which is drenched in chocolate or yogurt. From chocolate whole dried cherries to natural chocolate whole almonds, all Sconza Naturals are line…
Surprising Splash
Cadbury Adams LLC introduces the first center-filled pellet gum, Trident Splash.This new gum innovation is available in two surprising flavor combinations, Peppermint with Vanilla and Strawberry with Lime. These delicious center-filled pellets provide a burst of sweet and refreshing flavors with every chew. New Trident Splash is sugar-free and not only tastes great, but…
Holiday Hollow
The Marshmallow Peeps brand continued to grow in Easter 2006. Due to the overwhelming positive response last year to the new yellow Peeps chick inside a chocolate egg, manufacturer Just Born Inc. has hatched another egg in the Peeps family. This Easter, a pink Marshmallow Peeps chick will be nestled inside a crispymilk chocolate egg…