At a Glance: Shell’s Fuel Rewards Program In an effort to bring value to its fuel customers and branded marketers, Shell Oil Products U.S., in July, launched its Grocery Rewards program with several of the nation’s largest supermarket brands in markets across the country. Customers earn one fuel point for every dollar spent at…
Rite Aid Debuts New Rewards Program
Drugstore chain Rite Aid seeks to drive customer loyalty with its new wellness+ customer rewards program that provides members with free health and wellness benefits, as well as shopping discounts and special prices. The program will be supported by a national television, radio, circular and digital advertising campaign. The free Rite Aid wellness+ rewards card…
Low Prices Replace Customer Service As Loyalty Driver
In a vast departure from COLLOQUY’s 2008 report on consumer loyalty to U.S retailers, Walmart dominated the 2010 COLLOQUY Retail Loyalty Index, in results that reflect a reality of the Great Recession – low prices drove consumer loyalty. COLLOQUY, the publishing, education and research division of LoyaltyOne, previously published the COLLOQUY Retail Loyalty Index in…
Family Express To Reward Customers With F.E. Perks
Family Express, which operates stores in northwest and north central Indiana, is taking another step forward in its quest to delight customers by turning their purchases inside the store into savings at the pump. The new “F.E. Perks” program will kick off at all Family Express stores in April and it will be based on…
Wilson Farms Adds ACH Debit Card with Multiple Rewards
Wilson Farms has introduced a combination ACH debit and loyalty card to their customers in the Batavia, N.Y. market. The Red Hot Rewards Card allows Wilson Farms’ customers to earn free and discounted products as well as 5% cash back on both fuel and non-fuel purchases and earn rewards every time they shop with Wilson…
Breaking into Branding
Branded Check List Retailers planning to add a branded foodservice program should consider the start up cost as well what long-term factors will influence profitability such as additional labor and rising food costs. “You have to decide what’s best for you,” said Sandy Arrasmith of J&H Family Stores. “Take a look at the brand you…
CVS/pharmacy Delivers More Rewards
CVS/pharmacy’s ExtraCare rewards program is paying off for customers. Cardholders received a combined total of more than $1.9 billion in savings and rewards throughout 2009 by using their ExtraCare card each time they shopped at CVS/pharmacy or online at CVS.com. “In 2009, Americans continued to cut costs and look for new ways to help stretch…
Brand Appeal
TOP PERFORMERS Subway McDonald’s HONORABLE MENTIONS Blimpie Burger King Arby’s Quiznos As foodservice becomes an increasingly important c-store offering for driving traffic, retailers face an important question: Partner with a with a known QSR that offers brand recognition and a proven track record, or invest the time and energy to build a program from the…
Keck Oil Does Sandwiches the Rite Way
For most c-store chains, it goes without saying that foodservice must play an integral part in driving traffic and helping maintain sales at a time when gas and cigarette revenues are down. But with so many possibilities to consider, from adding a Dunkin’ Donuts to developing a stir fry offering, deciding which foodservice program will…
Growing Snack Sales
Sunflower seeds, which have quietly built a loyal following both as planned and impulse purchases, are garnering more shelf space these days as c-store retailers expand this category. Randy Adams, buyer for Huck’s Food and Fuel in Carmi, Ill., found that sunflower seeds have proven so popular that when he recently completed a nuts and…