Valero Marketing and Supply Co. has partnered with Outsite Networks to launch the Valero Rewards Club loyalty program in its wholesale marketing channel of 4,000 sites. This is the first scalable, customizable loyalty program offered by a major oil company that is deployable across a diverse set of dealer and distributor stores and geographic regions.…
Rutter’s Congratulates Fourth Winner
York, Pa.-based Rutter’s Farm Stores’ summer gas giveaway has reached the half-way point in its 2010 journey. Customer David Wagner of Littlestown, Adams County, Pa., is the fourth of eight lucky Rutter’s customers who will receive free gas for a year in the company’s “Fuel Up Free!” contest. The contest runs through Aug. 29, with…
QuikTrip Expands Rewards Debit Card Program
QuikTrip is expanding its QuikTrip Rewards Debit Card program, using Tempo’s affinity debit card platform and re-issuing the cards with Tempo partner First Bank & Trust of Brookings, S.D., part of Fishback Financial Corp. Tempo-powered affinity debit cards link to consumers’ existing checking accounts and can be used everywhere Discover cards are accepted. The QuikTrip…
Speedway Adds Speedy Rewards Pay Card
Speedway SuperAmerica LLC (SSA), has partnered with the National Payment Card Association (NPCA), a provider of merchant branded PIN-based debit cards, in taking their Speedy Rewards loyalty program to the next level through the introduction of the Speedy Rewards Pay Card. Speedy Rewards members can now turn their loyalty card into a debit card by…
CVS/pharmacy Delivers More Rewards
CVS/pharmacy’s ExtraCare rewards program is paying off for customers. Cardholders received a combined total of more than $1.9 billion in savings and rewards throughout 2009 by using their ExtraCare card each time they shopped at CVS/pharmacy or online at CVS.com. “In 2009, Americans continued to cut costs and look for new ways to help stretch…
Ronald Samuel Wins Sunoco’s “Free Fuel 5000”
Sunoco has awarded 5,000 gallons of gasoline to the winner of its 2009 Free Fuel 5000 promotion, Ronald Samuel. As the official fuel of NASCAR, Sunoco’s “Free Fuel 5000” promotion offered millions of Sunoco customers a decal identical to the ones on every racecar in NASCAR’s three top series. By getting spotted with a decal…
The Coffee Battle Brews
Convenience store operators need to focus on meeting consumer demand for a quality cup of coffee as McDonald’s, Dunkin’ Donuts, Starbucks and Caribou all announced plans to step up their brew programs to reel in consumers during a tough economy. About 54% of the adult population in the U.S. classify themselves as coffee consumers, according…