Customers who visit the participating Thorntons site get a free nugget ice sample from the Nug Truck and a free fountain drink upon entering the store. Thorntons has partnered with Scotsman Ice Systems to bring the Nug Truck to two Thorntons stores this week. The Nug Truck is a mobile truck that serves nugget ice,…
7-Eleven Rolls Out The Hangover Part II Promotion
Collectable cups, a mobile scavenger hunt and a $3 coffee and breakfast sandwich combo are just some of the things 7-Eleven has planned to celebrate the movie launch. 7-Eleven is helping customers celebrate The Hangover Part II movie launch with “morning-after” specials, exclusive Super Big Gulp collectable cups, and a trip to Las Vegas for…
Sales Increases in Store for Juices and Teas
Watch out, soft drinks. Teas and juices are looking to capture health-conscious consumers in 2011 with flavor innovation and antioxidant power. The refrigerated juices and drinks category in the c-store sector saw total dollar sales of $423,746,400, according to SymphonyIRI data for the 52 weeks ended Dec. 26, 2010, up 5.73% compared to the previous…
Marketing the Beverage Bar
While frozen dispensed beverages are not a huge portion of the typical store’s overall sales, the product is proving to be quite profitable, thanks to a gross margin north of 50%. Although the slush-style drink was a c-store original, other retailers recognized its potential, and today, frozen beverages with a variety of names and logos…
Frozen Sales Heating Up
Since its invention about half a century ago, the frozen dispensed beverage has become a convenience store tradition, with three out of every four U.S. convenience outlets housing a frozen beverage bar. While frozen dispensed beverages are not a huge portion of the typical store’s overall sales, the product is profitable, thanks to a gross…
New Products, Fuel Dispensed Beverages
The cold frozen dispensed category is undergoing some major changes these days, with many c-stores adding milkshakes and even energy slushees to their offerings. The additions continue to make the cold and frozen dispensed category one of the hottest in the convenience store industry. “We’ve had great success with using energy drinks like Monster, Rock…
Java Jolts Beverage Sales
According to a recent study from the National Coffee Association, more coffee-drinkers than ever before say their favorite brew improves mental focus and provides health benefits. Not surprisingly, consumption of coffee now surpasses that of soft drinks—and while the gap is still narrow, daily consumption of coffee is pointing directionally higher. Young adults are the…
Meeting the Growing Foodservice Demand
This is what happens: Dad breaks to one side of the store to choose a sandwich from the Hot Spot, which he complements with a cup of hot coffee and a bag of chips. Mom heads for the cappuccino dispenser, then works her way to a fresh salad kept cool in a temperature-controlled center-island…