Dos Equis, the fastest growing import brand, is introducing this holiday season a new limited edition Dos Equis Winter Variety Pack. The 24-bottle pack combines Dos Equis, the hottest-selling Mexican import brand with Noche Buena, the top selling winter seasonal in Mexico. Noche Buena is a super-premium, limited run craft beer that has been enjoyed…
Dos Equis Reveals 2010 Halloween Program
Playing off the hugely popular Most Interesting Man campaign and a successful 2009 fall program, Dos Equis is again revealing what it has up its sleeve this Halloween with the 2010 Most Interesting Tricks program. Dos Equis Most Interesting Tricks invites consumers (21+) to cultivate the art of illusion and challenge friends and fellow Halloween…
Dos Equis And Tecate Offer ‘Cinco Ways To Celebrate’ Spring
Dos Equis, the fastest growing import beer brand in the U.S., and cerveza Tecate are revealing details of the brands’ most interesting and unconventional ‘Cinco ways to Celebrate’ Cinco de Mayo/Spring retail and on-premise program. The program is designed to inspire adult consumers to take their celebrations to a new level while helping keep grocery,…
Dos Equis And Tecate Offer ‘Cinco Ways To Celebrate’ Spring
Dos Equis, the fastest growing import beer brand in the U.S., and cerveza Tecate are revealing details of the brands’ most interesting and unconventional ‘Cinco ways to Celebrate’ Cinco de Mayo/Spring retail and on-premise program. The program is designed to inspire adult consumers to take their celebrations to a new level while helping keep grocery,…
Dos Equis Launches 18 Pack In Texas
Dos Equis, the fastest growing import brand among top imports and primary driver of import category growth in the Texas food channel, is raising the stakes even higher with the introduction of the Dos Equis Lager 18 Pack. The new pack capitalizes on two key trends in the Lone Star State: the continued explosion in…
Heineken and Femsa Reach $7.6 Billion Deal
Heineken is set to acquire the beer operations of Mexico’s Fomento Económico Mexicano (Femsa) for about $7.6 billion, a move that will help the Dutch brewer expand its operations in the Western Hemisphere, CNN Money reported. The all-stock deal will give Heineken, which brews Amstel and other beers, control of Femsa’s key export brands, including…