Soft drink sales might be flat, but thanks to energy drinks, the convenience store cold vault is as popular as ever. The energy drinks category saw dollar sales in convenience stores of $6.67 billion for the 52 weeks ended Dec. 1, 2013, according to IRI Convenience All Scan data. Dollar sales were up 5.94% from…
Circle K Adds AeroShot
“This delivery system is uniquely designed to meet the needs and expectations of Circle K’s 24/7, always-connected, on-demand energy customers,” says Circle K spokesperson. Circle K convenience stores plans to add AeroShot Energy, a new air-based energy product, to 3,100 of its stores starting in October. Following announcement of the New York Attorney General’s investigation…
Bursting With Energy
The energy shots and drinks market has been on an upward growth trajectory since 2010 and with the improvement in the economy is expected to continue on this growth. By Howard Riell, Associate Editor Americans need all the energy they can get their hands on, which goes a long way to explaining the enduring success…
Tedeschi Partners With Boston Cannons
Promotions and contests to center around Boston Cannons Lacrosse home games. Tedeschi Food Shops has partnered with the Boston Cannons, Boston’s professional Major League Lacrosse team. Throughout the 2012 season, Tedeschi Food Shops will be involved with the team in a variety of contests and promotions. The 2012 season home opener took place at Harvard…
Stripes Convenience Stores Adds Xenergy Drinks
Four flavors of the sugar-free, zero calorie energy drinks to hit store shelves in south Texas. Stripes Convenience Stores and XYIENCE Xenergy have partnered, giving the energy drink a greater presence in south Texas and adding to Stripes’ energy assortment. Stripes plans to carry up to four flavors of the sugar-free, zero calorie energy drinks,…
QuikTrip Welcomes Anthony “Showtime” Pettis
XYIENCE schedules Atlanta c-store appearances for UFC lightweight champion. XYIENCE team athlete and UFC lightweight Anthony “Showtime” Pettis is set to make four Atlanta area appearances that include three QuikTrip convenience store locations on April 20-21. Announced earlier this month, Pettis is also scheduled to appear at the GNC store located in the Mall of…
7-Eleven Samples MiO ENERGY
Comedian Judah Friedlander introduces 7-Eleven customers to MiO Energy, a liquid water enhancer with an added energy benefit. Actor, comedian and beverage expert Judah Friedlander commandeered three Los Angeles 7-Eleven stores yesterday on behalf of MiO ENERGY, the new platform for the popular liquid water enhancer. Friedlander, self-proclaimed beverage expert and newest fan of MiO…
Customers Energized About Energy Drinks
The energy drink market has been on an upward growth trajectory since 2010 and with the improvement in the economy is expected to continue on this positive growth path, according to Chicago-based research firm Mintel International. Energy drink sales were up about 16% in 2011 in convenience stores, as well as up about 16% across…
Energy Shot Sales Expect to Grow in 2012
Energy shots showed remarkable growth in 2011 and are on the same meteoric rise that energy drinks experienced four years ago, but they appeal to a different demographic. That was the uplifting news in a 2011 report on energy shots from Chicago-based research firm Mintel International. For example, the largest consumer group of 5-hour Energy,…
Munchy Mart Meeting Student Demands
The University of Northern Colorado has rolled out a new convenience store brand to satisfy student cravings with products they need at prices they can afford. By Erin Rigik, Associate Editor. When students rolled into the University of Northern Colorado’s (UNC) University Center this fall, Munchy Mart was waiting. The brand new 1,250-square-foot convenience store,…