Alcoholic energy drink Four Loko is dropping caffeine from its beverage after New York moved to ban the beverage amid concerns over the drink’s safety and an announcement that the Food and Drug Administration (FDA) was expected to take a stand on the beverage, the New York Times reported. The company, in a statement, acknowledged…
Circle K, XYIENCE Award Harley-Davidson Prize
Circle K and XYIENCE, maker of Xenergy, announced that Dolly Charley of Akron, Ohio is the lucky winner of their Harley-Davidson sweepstakes. The text-message based contest, which took place in partnership between XYIENCE and Circle K Great Lakes Division stores in nine states, offered shoppers the opportunity to win a Harley-Davidson Sportster 883 Low. “Our…
New York Bans Four Loko
The recent New York ban on Four Loko, a drink that contain 12% alcohol and as much caffeine as three cups of coffee, reportedly has many c-store owners and parents in the state breathing a sigh of relief. Four Loko, which is geared toward young adults, has been blamed for several deaths over the last…
NACS Showcases Cool New Products
The NACS Show’s Most Popular Cool New Products The top new items viewed by retailers at the NACS Show include: • Disney Foodles and Crunch Pak Sliced Apples (Crunch Pak) • Ready Snax Fresh Fruit Parfaits (Ready Pac Foods) • International Delight Flavor Shots (WhiteWave Foods / Dean Foods) • f’real FRLB4 Frozen Beverage…
New Energy Flavor
After success with its Lemon Blast, Cherry Rush and Citrus Slam Xenergy Xtreme flavors, Xyience introduced Orange Fuel to its Xenergy Xtreme lineup this year. Like other Xenergy Xtreme and Premium flavors, Orange Fuel is available in 16-ounce cans and is sugar- and calorie-free, with only two grams of carbohydrates per serving. Earlier this year,…
Xyience, Serra Extend Partnership
Xyience is extending its relationship with mixed martial arts (MMA) fighter Matt Serra. The former Ultimate Fighting Championship (UFC) welterweight champion has been a brand ambassador for Xyience, the maker of Xenergy, the official energy drink of the UFC, since May 2009. “Matt Serra is not only an exceptional athlete, but he’s proven to be …
5-Hour Energy®
Come to the 5-Hour Energy® booth at NACS (3365) to find out how to greatly increase your energy shot sales. According to Nielsen, the average number of 5-Hour Energy® shots sold per week per store is 23. But c-store chains that carry the 5-Hour Energy® 9-Box Rack sell an average of 41 bottles per week.…
Maintaining Strong Energy Sales
It had to happen sometime. Energy drinks, arguably the most popular convenience store product in the early-to-middle years of the decade, have begun to slow their sharp rise. Call it a correction, perhaps. A report released last month on the category by research firm Mintel showed that while growth in the category from 2005-2010 was…
GSTV Boosts Pepsi AMP Sales
Gas Station TV (GSTV) has released its proprietary Nielsen results from its study with PepsiCo’s AMP Energy and AMP Energy Juice drinks conducted by The Nielsen Co. The results show AMP Energy purchase intent nearly tripled after the eight-week campaign on GSTV, showing the effectiveness of GSTV as a core platform for consumer packaged products,…
AriZona to the Rescue
AriZona Beverage Co. has launched RESCUE Water, a new line of enhanced waters filled with a proprietary blend of Twinlab vitamins and antioxidants. It comes in four flavors, each of which corresponds to a different function. Berry Blend helps the body to relax; Lemon-Lime assists in supplying energy; Orange Citrus supports liver function so the…