Full Throttle Energy Drink introduces a new full-flavored formula complete with reliable energy ingredients. Prominently displayed on the can’s back panel is Full Throttle’s new “No Choke Mixture” promise: “full flavor you don’t have to force down, and reliable energy ingredients that help you get the job done. No mystery ingredients. No bull.” The mixture…
Managing the Crowded Cold Vault
When it comes to packaged beverages, what gets put on the shelves may not be what customers are looking for and, in this economy, that’s a situation retailers must avoid. Making wise, informed buying decisions is the crucial difference between boosting cooler sales and blowing a lot of hot air. From colas to energy drinks,…
Frozen Sales Heating Up
Since its invention about half a century ago, the frozen dispensed beverage has become a convenience store tradition, with three out of every four U.S. convenience outlets housing a frozen beverage bar. While frozen dispensed beverages are not a huge portion of the typical store’s overall sales, the product is profitable, thanks to a gross…
New Products, Fuel Dispensed Beverages
The cold frozen dispensed category is undergoing some major changes these days, with many c-stores adding milkshakes and even energy slushees to their offerings. The additions continue to make the cold and frozen dispensed category one of the hottest in the convenience store industry. “We’ve had great success with using energy drinks like Monster, Rock…
New Beverage Offers Relaxation, Stress Relief
The maker MALAVA RELAX, the anti-energy drink, now offers in NOVOCAINE, which provides five times the relaxation, five times the stress relief and five times the clarity of mind as the original. When you drink NOVOCAINE, with five times the kavalactones, it puts you in a happy, tranquil state. NOVOCAINE and RELAX are the only…
Service Reigns Supreme
There is no greater ally for convenience store owners than their supplier partners. When retailers boost sales and satisfy their customers, everyone in the supply chain benefits. When Convenience Store Decisions launched its Reader’s Choice Awards four years ago, our premise was simple: To find out just who retailers identified as their top supplier partners.…
Energy Drinks Holding Strong
Energy Crash Ahead? Driven by studies that demonstrate the adverse impacts high levels of caffeine have, a “truth-in-labeling” movement is gaining strength that may strongly impact energy drink retailers from Maine to California and could raise liability issues for the fastest-growing products in the cold vault.Because energy drinks are marketed as dietary supplements rather than…
Bursting With Energy
Sultry Sales One new energy-shot sales trend WSCO’s general retail manager Darrell Looney sees is that some shots are being touted as aphrodisiacs. “The last NACS show was the first time I really noticed the presence of products that specifically spoke to potency and endurance,” Looney said, adding that it’s probably too soon to tell…
Juices And Teas
TOP PERFORMERS Lipton (PepsiCo) Tropicana (PepsiCo) Minute Maid (Coca-Cola Co.) HONORABLE MENTIONS AriZona Beverage Co. SoBe (PepsiCo) While innovation is a valued component to every category, the juices and teas segment of packaged beverages seems to be particularly prone to new twists and creative concepts. Largely in response to consumers looking for more functionality and…
Isotonics and Energy Drinks
TOP PERFORMERS Red Bull Monster (Hansen Beverage Co.) Gatorade (PepsiCo) HONORABLE MENTIONS Powerade (Coca-Cola Co.) Full Throttle (Coca-Cola Co.) Gulf Oil General Manager Terri Murray sums this category up about as sweetly as you can. “When energy drinks first came out, I don’t think any of us were sure what was going to happen,” Murray…