TOP PERFORMERS Living Essential 5-Hour Energy NVE Stacker Upshot (Drinks That Work) HONORABLE MENTIONS BDI Mini Thin Rush NRG Make room for the new kid on the block: Energy shots, those concentrated versions of energy drinks that are beginning to mirror the high sales figures of their parent product. Energy shots have as big a…
Energizing Beverage Sales
Energy Drinks are still growing in double-digit figures, but some retailers feel a little edgy these days because the category isn’t growing at the same exponential rate it has during the past few years. “Don’t get me wrong, energy is a very big category that puts a lot of money into the bottom line,” said…
‘Espresso’ yourself
‘Espresso’ yourself It just might be espresso. It’s estimated that over the next five years, authentic espresso could become the next high demand beverage in the channel. The problem with introducing this energy booster in the past was keeping labor under control while still producing a quality beverage. Boyd Coffee’s new 1-2-3 Espresso> machine, which…
Big Boy Beverage
Energy drinks are still high in sales at convenience stores, so store operators may wish to include some of Kronik Energy’s new beverages. Kronik Energy drink has added the 24-ounce FAT BOY to its current lineup of product offerings. FAT BOY offers consumers the option to purchase a larger version of the company’s flagship 16-ounce…
Sugar Free Energy
On the heels of the successful launch of its Full Throttle energy drink in late 2004, Coca-Cola North America is expanding its growth in the energy drink category with Sugar Free Full Throttle. Sugar Free Full Throttle will hit shelves nationwide in mid-August, in 16-ounce singles and four-can multi-packs. In addition, the “Deal Me In…
Packing a punch
Nitro2Go manufactures a premium 12 SKU product line of all-natural dietary supplements available in 2-count single packets and 30-count bottles, and two energy drink formulas—Regular and Light—in both 8.4-ounce and 16-ounce cans. Nitro2Go, which distributes to all 50 states either by DSD or self-distribution, offers a free trial counter display and free samples upon request. For…
Go Full Tilt
Anheuser-Busch is kicking off the nationwide launch of Tilt, a new, innovative malt beverage featuring an assorted blend of caffeine, guarana and ginseng. This 5 p.m. after-work drink, which offers a bold berry-flavor, is part of the emerging, flavored caffeinated malt beverage category and an ideal choice for those seeking something new to help…
PRILABS
PriLabs introduces two new energy drinks, Encore and Re5, onto the ever-growing market. For the young generation where music is the lifeline to everyday life, Encore is a refreshing multidimensional brand with an audio/visual identity based on music. The brand connects music and rhythm to an energy drink and its effects on the consumer, and…
Turn Up the Torque
Point Blank Beverages introduces Torque, alcohol-fueled with caffeine, ginseng, taurine and guarana. Torque has a lemon-lime citrus flavor to it and comes in cases of 24 16-ounce cans. Torque, which has been on the market for more than a year now, is available from 45 wholesalers and is sold across the U.S. in 16 states.…