Now at least three different varieties of XYIENCE’s Xenergy are planned for each region where Circle K operates, catering to local taste preferences. Circle K has sealed an agreement with XYIENCE, elevating its energy drink brand Xenergy to national status and giving it potential access to all 4,200 locations of the convenience store chain. The…
5-Hour Energy®
Come to the 5-Hour Energy® booth at NACS (3365) to find out how to greatly increase your energy shot sales. According to Nielsen, the average number of 5-Hour Energy® shots sold per week per store is 23. But c-store chains that carry the 5-Hour Energy® 9-Box Rack sell an average of 41 bottles per week.…
Maintaining Strong Energy Sales
It had to happen sometime. Energy drinks, arguably the most popular convenience store product in the early-to-middle years of the decade, have begun to slow their sharp rise. Call it a correction, perhaps. A report released last month on the category by research firm Mintel showed that while growth in the category from 2005-2010 was…
Energizing Beverage Sales
Thirteen years after the energy drink market emerged in the U.S. with the introduction of Red Bull, the category remains popular with consumers, who are willing to pay higher prices in a difficult economy for an extra jolt. But while Mintel reported in July 2009 that the energy drink market had climbed to an estimated…
Energizing a Crowded Cold Vault
Energy by the Numbers Although 2009 was the second year in a row of unusual weakness in liquid refreshment beverages’ performance, the worst may be over, said Michael Bellas, chairman and CEO of Beverage Marketing Corp. “Beverages are likely to be one of the first categories to benefit with a job-led economic recovery because they…
A Shot of Energy
The “tip of the YEAR” when it comes to selling two-ounce energy shots, said Terry Messmer, merchandise manager for NOCO Express Stores in Tanawanda, N.Y., is to protect margins. “What is happening is that beverage suppliers are very quick to lower the price of the product to get more sales, but we have to still…
A Shot of Energy
Did You Know? Energy shot sales have doubled to $423 million, according to a report released last month by Zenith International. Other key findings from the “2009 Zenith Energy Shot Drinks” report include: • Energy shot drinks present traditional energy drinks with new distribution channel opportunities, such as the health and nutrition sector. • Living…
Energy Drinks Holding Strong
Energy Crash Ahead? Driven by studies that demonstrate the adverse impacts high levels of caffeine have, a “truth-in-labeling” movement is gaining strength that may strongly impact energy drink retailers from Maine to California and could raise liability issues for the fastest-growing products in the cold vault.Because energy drinks are marketed as dietary supplements rather than…
Two-Ounce Energy Shots
TOP PERFORMERS Living Essential 5-Hour Energy NVE Stacker Upshot (Drinks That Work) HONORABLE MENTIONS BDI Mini Thin Rush NRG Make room for the new kid on the block: Energy shots, those concentrated versions of energy drinks that are beginning to mirror the high sales figures of their parent product. Energy shots have as big a…
Energizing Beverage Sales
Energy Drinks are still growing in double-digit figures, but some retailers feel a little edgy these days because the category isn’t growing at the same exponential rate it has during the past few years. “Don’t get me wrong, energy is a very big category that puts a lot of money into the bottom line,” said…