With the help of Excentus, Shell connects customers to fuel saving programs across all its stations. Shell and Excentus kicked off the expansion of the Fuel Rewards Network (FRN) in June, and the rollout of this program continues through July. The program aims to rollout in different cities each month. So far, it is available…

Consumers enjoy regular savings on high-quality fuel with grocery rewards programs. Fuel prices are top of mind for many consumers and finding ways to save at the pump continues to be a priority. That’s why Shell is reminding consumers that they can turn their everyday purchases on groceries into significant savings on high-quality fuel at…

The Fuel Rewards Network, an extension of its Grocer Rewards program, is enhancing the brand proposition for Shell marketers and wholesalers. By John Lofstock, Editor. The competition for customers has never been so furious. Consumers have more and more choices every day, and the right customer loyalty program has the power to make or break…

New CAO and president/COO take the helm at Excentus Corp. Excentus Corp. has appointed Brandon Logsdon as president and chief operating officer and Jim Mills as chief administrative officer of the company. The appointments were announced at a recently company town hall meeting by Dickson Perry, founder, chairman and CEO of Excentus Corp., a provider…

Gas station customers can look forward to cents-per-gallon fuel discounts at participating Shell stations nation-wide. Shell and Excentus, a provider of marketing programs and services using cents-per-gallon fuel discounts as the ultimate consumer reward, have announced the nationwide expansion of their alliance through an exclusive, long-term strategic deal. The relationship between Shell and Excentus aims…