Fresh & Easy Neighborhood Market is planning to open eight stores in Northern California-including in the San Francisco Bay Area and Modesto, in early 2011. These stores, will the company’s first stores north of Fresno and will create about 160 jobs in the region, bringing access to fresh, wholesome food at affordable prices to new…
Fresh & Easy Reduces Water Consumption
Fresh & Easy Neighborhood Market has embarked on an ambitious plan to reduce water consumption in its stores by 30% through the use of EnviroTower water conditioning technology. The EnviroTower system has already been installed in 37 Fresh & Easy locations and will be incorporated into all new stores, including the nine Fresh & Easy…
Marketing the Menu
The bar has been raised on sandwiches—indeed, on all freshly made to-go dishes—as consumers’ expectations continue to rise and new competitors from outside the c-store universe appear on the horizon. Convenience stores are finding themselves more and more in conflict with players from the fast-food and grocery stores seeking the same “fare” share. With that…
