Establishing an effective frozen beverage offering helps drive customers across all demographics. Megan Wilkinson, Assistant Editor. Frozen beverages have been helping convenience store operators create stronger relationships with younger consumers, but there is an opportunity in this category with all age groups. According to Mintel’s 2012 Convenience Store Foodservice report, frozen beverages ranked as the…

The company has purchased a total of eight stores from Prima Marketing this year. Little General Stores Inc. has acquired four stores in West Virginia and one in Ohio that were previously operated under the 7-Eleven brand by Denver-based Prima Marketing, The Charleston Daily Mail reported. The West Virginia stores are located in Hurricane, Scott…

Under a unique partnership with Couche-Tard, Mid-Atlantic Convenience Stores is now the exclusive developer of the Circle K brand across the mid-Atlantic. By Erin Rigik, Associate Editor. Mid-Atlantic Convenience Stores (MACS) and Alimentation Couche-Tard forged a new partnership in July where MACS will act as the exclusive developer for the Circle K brand in Virginia,…

Fueled by new flavors and supported by high-quality equipment, the cold and frozen category shows unlimited potential. By Howard Riell, Associate Editor The cold facts go like this: with margins from tobacco and fuel still lagging headed into the summer of 2012, the booming frozen beverage segment has been a pleasant top-performing surprise for convenience…

For the 13th consecutive year, Manitoba has been crowned the Slurpee Capital of the World for having the highest average number of Slurpee cups sold per store in a region. It has become a long-standing and much-anticipated tradition. Each summer, 7-Eleven Canada serves up hundreds of thousands of free Slurpee drinks to toast the company’s…

7-Eleven and local police reward kids for good behavior with Slurpee coupons. 7-Eleven and local police team up this summer in Operation Chill where police will cite kids and teens who have good behavior, and reward them with a “Free Slurpee” coupon. The c-store retailer plans to distribute 1 million coupons to more than 600…

The Original Slushie Co. to be Mapco’s frozen un-carbonated beverage provider, starting in summer 2012. This summer, Mapco Express Inc. is set to carry The Original Slushie Co. frozen un-carbonated beverage (FUB) product through Sunny Sky Products, a manufacturer and distributor of specialty-dispensed beverages.   In a collaborative venture with Mapco, the new partnership entails…

C-store operators with goals to increase their selection of refreshing products this summer should consider f’real products and its new Caramel Chocolate Crunch Milkshake. f’real’s new Caramel Chocolate Crunch taste will only be available through the 2012 year, so this limited edition milkshake might be more appreciated by c-store consumers. The milkshake is currently offered…

The Coca-Cola Co. has several frozen beverage options that are great for consumers who want a cool, refreshing snack as temperatures hit highs this summer. Minute Maid Smoothie mixes from the Coca-Cola Co. are available to c-store retailers in shelf-stable and frozen varieties. There are three shelf-stable flavors, and ten trendy frozen flavors this year.…

Slurpee Light marks first Slurpee-branded sugar-free drink. 7-Eleven Inc. is  kicking off its “Flavors of Summer” campaign with Slurpee Lite Fanta Sugar-Free Mango, promising all of the flavor of a traditional Slurpee drink with 50% fewer calories. This marks the first Slurpee-branded, sugar-free drink and the first sugar-free frozen beverage to be available at participating…