More than ever, consumers are looking for variety, convenience, speedy service and value when it comes to purchasing cold and frozen dispensed beverages, said Tandy Arrant, business manager for Lubbock, Texas-based United Express convenience stores. Over the past year, Arrant said, the stores have experienced double-digit sales increases in this category, and he expects…
How 7-Eleven’s Free Slurpees Pay Off
Slurpees may be free today, but customers will likely spend extra dollars at the store while they stop in to get their free treat. Today, as 7-Eleven celebrates its unofficial 84th birthday, it expects to give away five million 7.11-ounce Slurpees—roughly 1,000 free Slurpees per store. But those free Slurpees actually result in big sales…
Police Ticket Good Kids with Slurpee Coupons
“Kids love it because they love Slurpee drinks. Police officers love it because it gives them a reason to approach youngsters in a non-authoritative role and build positive relationships,” says 7-Eleven spokesperson. To foster friendly relationships with local law enforcement and encourage good behavior, 7-Eleven Inc. is giving one million “FREE Slurpee” coupons to police…
Koko’s Chillin’ Weekend At NYC Dylan’s Candy Bar
Starting the summer off right, Dylan’s Candy Bar hosted a “Chillin’ Weekend” this past June 4-5, featuring Koko’s Confectionery’s ICEE and Slush Puppie candies. The iconic team of the ICEE bear and Slush Puppie were seen hanging around Dylan’s and signing autographs for children of all ages. Confection and beverage lovers alike were privy to…