Rutter’s Farm Stores integrates PriceAdvantage and OpenStore from the Skyline Products line to make smarter fuel pricing decisions. Rutter’s Farm Stores added PriceAdvantage and OpenStore to improve fuel price management and media marketing. The integration of PriceAdvantage and OpenStore help synchronize gas pricing across Rutter’s store POS, fuel pumps, electronic price signs, mobile apps and…
ExxonMobil Partners With Shopkick
The shopkick app detects a shopkick signal from a device located in each participating store, which is picked up by a shopper’s smartphone. ExxonMobil has partnered with shopkick, a location-based shopping app that rewards shoppers simply for walking into stores and interacting with products. As of today, shopkick is pumping out rewards at more than…
Industry Veteran Scott Barrett Joins KSS Fuels
Bringing 20 years of fuels marketing experience from BP, Barrett aims to help customers enhance performance. KSS Fuels announced that Scott Barrett has joined the management team as vice president of customer pricing and planning management. Barrett joins KSS Fuels from BP and brings more than 20 years of retail and wholesale fuels marketing experience…
Shell Pledges Aid to Haiti
Shell Oil Company and Motiva Enterprises LLC are donating $100,000 to the American Red Cross to aid in disaster relief and recovery efforts in Haiti. “This is a trying time for Haiti and a chance for the rest of the world to lend a hand to those in need,” said Marvin Odum, president of Shell…