Linda Wells of York, Pa., recently became the first of eight lucky Rutter’s Farm Stores customers to win free gasoline for one year in the company’s annual summer giveaway. The “Fuel Up Free!” promotion runs through Aug. 29. Drawings are held approximately every two weeks, with the next one June 21. During the contest, Rutter’s…
Pride & Perseverance
At a Glance: NOCO Express With 32 locations in Western New York and Rochester, NOCO Express is among the most recognized fuel brands in Western New York. The oil company has a 77-year history of providing fuel, lubricants and home heating oil to the market. Founded: 1933 Convenience Store and Fuel Brand: NOCO Express Jobber…
Rutter’s To Award Free Gas
Rutter’s Rewards is adding octane to Rutter’s Farm Stores’ annual summer gas giveaway. Eight lucky Rutter’s customers will win free gas for one year during the “Fuel Up Free!” contest, which runs Monday through Aug. 29. “We’ve had an overwhelmingly positive response to the introduction of our Rutter’s Rewards loyalty card, with more than 150,000…
Giant, Shell Join To Provide Gas Rewards
Giant Food of Landover, Md., a grocery chain in the Mid-Atlantic region, and Shell have teamed up to provide customers savings on fuel. Beginning on May 14, Giant and Shell customers in the Washington, D.C. and Baltimore metropolitan areas, and select cities in Delaware and Virginia north of Fredericksburg will be able to shop at…
Shells Launches New Shell Drive For Five Card
Shell Oil Products U.S., in partnership with its credit card issuer Citi, is launching a new Shell Drive for Five Card. The Shell Drive for Five Card will offer new cardholders the opportunity to save five cents per gallon on Shell-branded fuel. Shell believes the new card is one of the first proprietary cards with…
Family Express To Reward Customers With F.E. Perks
Family Express, which operates stores in northwest and north central Indiana, is taking another step forward in its quest to delight customers by turning their purchases inside the store into savings at the pump. The new “F.E. Perks” program will kick off at all Family Express stores in April and it will be based on…
Leveraging Loyalty
Reaping Rewards Loyalty marketing programs recognize and reward the best customers of a business. Nearly one-third of U.S. consumers (32.3%) consider their participation in retail rewards programs to be “more important” as they seek to stretch their household budgets in the recessionary economy, according to survey research from Colloquy. In another significant result from its…
New Jersey Students Win One Year Supply of Gas From Citgo
Middletown, N.J. high school seniors Erika Rech and Mike Ruane are the latest Grand Prize winners in the Fueling Good program created by CITGO Petroleum Corporation. The cousins earned their prize of a year’s supply of CITGO gasoline by supporting individuals and families affected by breast cancer. Their charity, Breast Friends Forever, raised more than…
Kroger and Shell Kickoff Grocer Rewards Program
The Kroger Co. and Shell have teamed up to launch a customer loyalty grocer rewards program in several U.S. cities. The rewards program provides shoppers the exclusive opportunity to earn savings on fuels when using their Kroger family of brands loyalty card at their local Kroger or Ralphs stores. Beginning on Feb. 15, Kroger and…
Excentus Corporation And Safeway Inc. Settle Lawsuit
Excentus Corporation and Safeway Inc. have entered into a settlement and licensing agreement settling all outstanding litigation between them. “We are pleased to put this litigation behind us,” said Safeway spokesman Brian Dowling. “We respect the breadth of the Excentus intellectual property portfolio and look forward to exploring ways to work together on fuel rewards.”…