The Digital Deal is an innovative, turnkey text marketing solution aimed at connecting c-stores with their customers. Convevo Partners, a leading convenience store consulting firm, has introduced The Digital Deal, the first ever loyalty program designed specifically for multi-unit and single-store operators. The program is built around a text marketing engine that is fully managed…
Bullish Geopolitics Overpower Bearish Gasoline Demand
By Brian L. Milne, Refined Fuels Editor, Telvent DTN The Energy Information Administration’s (EIA) U.S. average price for regular grade gasoline spiked to a $3.721 gallon 8-1/2 month high on Feb. 27, and is poised for a further advance despite mixed wholesale costs in early March. Retail prices have never been this high this early…
Shell Launches New Fuel
New Shell Nitrogen Enriched Gasolines address changes in car engine technologies and consumer needs. Shell is launching its new Shell Nitrogen Enriched Gasolines to address the increasing need for engine protection. With advanced engine technologies coming to the market and with consumers holding on to their existing vehicles longer, it is becoming increasingly important for…
NOCO Express Acquires Store In Macedon
Newly acquired location to undergo renovations this spring. NOCO Express, a family-owned and operated gasoline convenience store chain headquartered in Tonawanda, N.Y., has entered Wayne County. NOCO has acquired the lease for Prime Convenience, a 3,333 square foot store located at 1241 State Route 31 in Macedon effective March 1, 2012. The addition of the…
Ricker Oil Launches Rewards Program
Ricker’s Rewards card connects to customers’ checking accounts, so they can use the card like a debit card for discounts on in-store and gasoline purchases. Ricker Oil Co. is launching a rewards program this week to drive traffic and help customers battle escalating gas prices, the Indianapolis Star reported. The Ricker’s Rewards loyalty program offers…
Indiana Panel Looks To Protect Late-Night Workers
C-store chains Circle K and Village Pantry team with organizations to help set standards for ensuring the safety of night shift workers. A panel of Indiana labor officials and retail groups have teamed to better protect late-night employees from violent crimes, according to the Greenfield, Ind. Daily Reporter. The alliance is known as the Late…
Wholesale Gasoline Costs Continue Upside Push
By Brian L. Milne, Refined Fuels Editor, Telvent DTN Retail gasoline prices in the U.S., which have already reached a nearly five-month high, are set to again increase as wholesale costs continue to climb on multiple factors from geopolitical risk to unexpected refinery outages. At $3.523 gallon as of Feb. 13, the Energy Information Administration’s…
EIA sees One-in-Four Chance for $4 Gallon U.S. Average in June
By Brian L. Milne, Refined Fuels Editor, Telvent DTN In its most recent Short-term Energy Outlook, the Energy Information Administration (EIA) pointed to a 25% probability based on activity in the financially traded gasoline market that its U.S. average price for regular grade gasoline would top $4 gallon in June. “Recent options and futures price…
Consumer Perceptions Vary About C-Store and Fuel Retailers
Customers guess retailers make 48 cents profit per gallon of fuel sold after expenses, when the reality is closer to 15 cents per gallon. While consumers intellectually understand that the corner store isn’t responsible for high prices at the pump, they still don’t like fuels retailers, according to findings released today from the new 2012…
2012 Gets Off To A Strong Start
“As a traditionally slower sales month for the industry, it’s encouraging to see such sustained growth in consumer spending and sentiment,” says NRF CEO. Building on the momentum of a strong holiday shopping season and propelled by gift card redemptions and warm weather, retailers’ January sales saw solid growth across the board. According to the…