General Mills brings the iconic 85-year-old Breakfast of Champions brand to the bar category with the introduction of Wheaties FUEL energy bars. Developed specifically for c-stores and co-created with five of today’s elite athletes and a leading sports nutritionist, each 2.26-ounce bar delivers 15 grams protein and 100% of the daily value of five B…
General Mills Named a Top Corporate Citizen
General Mills has been named to Corporate Responsibility magazine’s list of the “100 Best Corporate Citizens” for 2010. General Mills took the third spot in the magazine’s 11th annual ranking. “General Mills strives to be one of the most socially responsible consumer food companies in the world, and we’re proud to be named one of the…
Healthy Options Push Salty Snacks
TOP PERFORMERS Frito Lay Cheez-It (Kellogg’s) Chex Mix (General Mills) HONORABLE MENTIONS Combos (Mars) Cape Cod (Lance) Pringles (P&G) The down economy has inspired a consumer trend toward eating in and choosing less expensive home-entertainment options, which has been a boost to the salty snacks category. Customers are likely to choose snacks they perceive as…