First Data study finds closed-loop cards popular but open-loop growing, and virtual gift cards are on the horizon. As the U.S. gift card market matures, understanding consumer demand and trends can help gift card-issuing merchants and retailers create or adjust their strategy. In fact, First Data, a global provider of electronic commerce and payment processing, recently…
Empowering Loyalty Customers
Retailers are energizing their rewards programs and using social media to keep loyalty customers active. The modern loyalty program may be 28 years old, but in a saturated market, chains are turning up the creativity to gain customer attention by pushing game-based promotions, cause marketing, discounts on fuel and using social networking to drive interest.…
Kangaroo Express Ready With Holiday Gifts
The Pantry Inc.’s Kangaroo Express stores are ready for last-minute shoppers who need a quick, affordable holiday gift or stocking stuffer on Christmas morning. The c-store chain recently outlined a number of options available to its holiday shoppers: Gift Cards: No matter how much someone wants to spend, a gift card to Kangaroo Express means…
Winner Announced in Sunoco’s “Free Fuel 5000”
Mary Young has won Sunoco’s 2010 “Free Fuel 5000” promotion, which means she’ll be supplied with 5,000 gallons of high-quality Sunoco gasoline-enough fuel to keep her driving for eight years. As the official fuel of NASCAR, Sunoco’s “Free Fuel 5000” promotion offered millions of Sunoco customers a decal identical to the ones on every racecar…
Customers Earn Fuel Savings At Ralphs Grocery
Ralphs Grocery Co. and Shell have teamed to give customers in the greater Los Angeles area, including Orange, Riverside and San Bernardino Counties, the chance to earn fuel savings at the pump. The exclusive alliance provides Ralphs shoppers the opportunity to save on fuels by using their Ralphs rewards card. Beginning Nov. 1, every time…
CITGO Launches ‘100 Days of Get & Give’
CITGO Petroleum Corp. kicks off its 2010 Fall Fueling Good campaign today, Oct. 13, to recognize and reward more charities and individuals who are making a difference in their local communities. Charities, community groups and individuals can get involved in the “100 Days of Get & Give” by submitting an entry at www.FuelingGood.com. Participants will…
Kroger and Shell Join Forces
The Kroger Co., has teamed up with Shell to give customers in Dallas- Fort Worth and surrounding communities the chance to earn fuel savings at the pump. The exclusive alliance provides Kroger shoppers the opportunity to save on fuels by using their Kroger Plus Card. Beginning Aug. 30, every time Kroger customers in the area…
Placement Strategy Helps Prepaid Prosper
As the U.S. economic recession continues, it’s no secret that customers are altering their shopping habits to save a few dollars wherever they can. The silver lining for convenience store retailers could be the resulting affinity credit-crunched customers have developed for the prepaid segment. In a credit weary and increasingly online world, prepaid is helping…
Congress Passes ECO-Gift Card Act
Congress has passed the ECO-Gift CARD Act (H.R. 5502), which will avoid the destruction of more than 100 million plastic cards and ensure consumer access to these popular gifts during the busy holiday shopping season, The Network Branded Prepaid Card Association (NBPCA) reported. The act extends the Aug. 22, 2010 gift card implementation deadline,…
Shell Sweepstakes Kicks Off
For the second year in a row, Shell V-Power “Fuel My Passion” Contest and Sweepstakes is rewarding vehicle lovers for sharing their passion for their rides. Consumers who enter have a chance to win one of the five category grand prizes including free Shell V-Power for a year or a $500 Shell Gift Card.…