Perfetti Van Melle will launch a ground-breaking promotion with DC Comics with a specially created comic that features Superman and the Airheads Balloon Guy. This eight-page custom comic will be inserted into 500,000 DC Kids comic books this September. Any six pack of Airheads bars that feature Superman on the package will contain two,…

Put an exciting spin on kids meal combinations with the M&Ms-branded NASCAR kids meal carrier, inspired by the fastest-growing spectator sport in America. With the power of the M&Ms brand plus a tasty menu offerings, this fun and brightly colored interactive piece can drive the sale of an entire meal while increasing traffic and keeping…