Enhanced zero-calorie water meets customer demand for better-for-you beverages. Tedeschi Food Shops is adding Skinny Water, a zero-calorie enhanced water at all 190 store locations in Massachusetts, New Hampshire, Rhode Island and Connecticut. With the addition of these stores, Skinny Water is now available in 7,486 retail locations nationwide. “As consumers search for ‘healthier-for-you-beverages,’ Skinny…
Avoiding Cold Vault Cannibalization
With new healthier beverage options becoming available retailers face the task of resetting coolers to maximize sales. By: By Howard Riell, Associate Editor. Who would have thought that packaged beverages could cause so many people so much angst? Heightened environmental and health concerns and the spotlight on childhood obesity have been used to cast a…