HEINEKEN USA announced that Crescent Crown Distributing of Surprise, Ariz., has received the organization’s Red Star Award for its efforts in driving the success of the HEINEKEN USA portfolio at the company’s annual National Distributor Conference in Atlanta, Ga. last week. Crescent Crown was honored for its execution that crossed portfolio lines and results that…
Newcastle Brown Ale Launches New Advertising Campaign
Campaign Aims to be 100% honest, stay true to brand’s heritage. Newcastle Brown Ale today announced a new, national advertising campaign titled “No Bollocks.” The campaign marks the first time Newcastle has invested in national TV ads, created by the brand’s new agency of record, Droga5. Shot on location in Newcastle, England, the ads examine…
Heineken and James Bond Sign Global SKYFALL Partnership
HEINEKEN plans to launch its marketing campaign to support its partnership with James Bond in September 2012. HEINEKEN has announced that it has extended its 15-year partnership with the James Bond franchise. The company introduce an unprecedented and innovative global marketing campaign to support the launch of the new film SKYFALL. This is the 23rd…
Heineken Serenades on Valentine’s Day
“The Serenade” is part of the brand’s “Open Your World” global campaign. Heineken is helping ignite romance this Valentine’s Day with the launch of a new Facebook application called “The Serenade.” Based on the brand’s second global film “The Date,” the new app enables Heineken consumers to send humorous personalized songs to potential partners, inviting…
Heineken Offers Mulit-Channel Retail Program
Heineken, the top selling European import beer in the U.S., is stepping up game day entertainment for football fans with a retail program that offers adult consumers the chance to win Heineken’s Ultimate Viewing Party experience in Las Vegas. Heineken’s Viewing Party provides retailers with an engaging program to drive shopper mindsets- and purchases- to…
Heineken Launches “Sunrise” Campaign
New campaign supports responsible consumption. HEINEKEN has launched the latest phase in its global approach to encourage the responsible consumption of its brands. The new theme, titled “Sunrise belongs to moderate drinkers” continues to use Heineken, the world’s most international premium beer brand, to deliver and reinforce this important message. This initiative is an integral…
Heineken Appoints Senior Director of Regional Marketing
Johnson brings more than 20 years of marketing and business development experience to Heineken USA’s Regional Marketing team. Heineken USA has appointed Darrell Johnson as senior director, regional marketing. In his new role, Johnson will report to Kheri Tillman, vice president of trade marketing and sales strategy, and will be responsible for leading the regional…
Holiday Cheer Beer Promotion
Heineken has unveiled its ‘Spread Your Holiday Cheer’ retail program in plenty of time for c-stores to plan for big 2011 holiday sales. The program runs through December and includes channel specific offers and incentives (where legal) to encourage consumers to enjoy Heineken and Heineken Light, while increasing retailer profitability during the year’s most critical…
Heineken USA Enhances Retail Partner Support
New hires include Nick Lake as senior director, category management, and Monique Acevedo as vice president of innovation. Heineken USA has appointed two new senior leaders. • Nick Lake was appointed as the company’s new senior director, category management, effective Oct. 11. Lake will report to Steve Ward, vice president of national accounts. • Monique…
Heineken Introduces Holiday Promotion
Heineken is unveiling the details of its ‘Spread Your Holiday Cheer’ retail program in plenty of time for grocery, c-store and liquor retail partners to plan for big 2011 holiday sales. Heineken’s multi-channel ‘Spread Your Holiday Cheer’ program offers adult consumers convenience and value and provides the mobile portal through which they can capture and…