Visit the FedEx Facebook page today to get your free gift card. Starting Nov. 1, FedEx plans to distribute $1 million in gift cards to be used at small businesses on Small Business Saturday. The free gift cards – each worth $25 – will be distributed through www.facebook.com/FedEx starting at 1 p.m. ET on Tuesday,…
Connecting The Dots
By John Matthews, founder and president of Gray Cat Enterprises Inc. You may think about your business 24/7, but chances are your customers do not. Hard to believe, right? I am a big believer that the successful businessperson is always considering how they can “connect the dots” for their customers more easily so that their…
Inspiring Impulse Sales
When stocking up on novelty items, thinking outside the box can help retailers drive big profits. By Erin Rigik, Associate Editor. Retailers are driving impulse purchases with unique novelty products, including big ticket items, seasonal displays and small ring products that make everyday life more convenient. Dallas-based 7-Eleven Inc., for example, is making packing easier…
Holiday Cheer Beer Promotion
Heineken has unveiled its ‘Spread Your Holiday Cheer’ retail program in plenty of time for c-stores to plan for big 2011 holiday sales. The program runs through December and includes channel specific offers and incentives (where legal) to encourage consumers to enjoy Heineken and Heineken Light, while increasing retailer profitability during the year’s most critical…
Time For Business Planning!
John Matthews, founder and president of Gray Cat Enterprises Inc. “It’s the most wonderful time of the year . . .” Ah yes, the annual business planning cycle is upon us. The time of the year to huddle all of your business colleagues in a room to hash out the key initiatives for the upcoming…
Gaining Insights into Convenience Store Customers
MSA and Paradigm Sample, in partnership with Convenience Store Decisions, delve into c-store shoppers’ attitudes about buying seasonal and holiday candy. By Trish Temmerman, Contributing Editor. With Halloween and Christmas just around the corner, we are approaching that time of year when some of the most widely recognized seasonal confectionery items are purchased and consumed:…
Flat Holiday Sales Ahead?
As U.S. consumer confidence cautiously edges upward, The Nielsen Co. predicts consumer holiday spending to closely reflect 2009 spending with flat dollar sales at approximately $89 billion, and flat to declining unit sales, down .15%. “As we approach the holiday season, consumer confidence is up slightly, but below pre-recession levels,” said James Russo, vice president,…
Dos Equis And Tecate Offer ‘Cinco Ways To Celebrate’ Spring
Dos Equis, the fastest growing import beer brand in the U.S., and cerveza Tecate are revealing details of the brands’ most interesting and unconventional ‘Cinco ways to Celebrate’ Cinco de Mayo/Spring retail and on-premise program. The program is designed to inspire adult consumers to take their celebrations to a new level while helping keep grocery,…
Dos Equis And Tecate Offer ‘Cinco Ways To Celebrate’ Spring
Dos Equis, the fastest growing import beer brand in the U.S., and cerveza Tecate are revealing details of the brands’ most interesting and unconventional ‘Cinco ways to Celebrate’ Cinco de Mayo/Spring retail and on-premise program. The program is designed to inspire adult consumers to take their celebrations to a new level while helping keep grocery,…